Brand Tone

Empowering, Niche-Focused, and Passionate

Brand Values

• •Community & Representation
• •Personalization & Self-Expression
• •Skill & Expertise

Best Practices

• •Speak Directly to Your Niches: Use language that resonates specifically with each target group (e.g., use terminology familiar to social workers when addressing them, and use empowering language for cultural tees).
• •Lead with "Why," Not Just "What": Instead of just saying "Custom Badge Reel," say "A Badge Reel That Celebrates Your Profession." Frame the product around the value and identity it represents.
• •Maintain a Personal Touch: Use "I" and "my" when talking about the Cricut training or the crafting process. This reinforces the personal brand story and builds a connection with the founder.
• •Emphasize Quality and Craftsmanship: Use words like "handcrafted," "custom-made," "designed with care," and "durable" to highlight the quality of the products, justifying the price point of a small business.
• •Use Empowering Calls-to-Action: Instead of just "Shop Now," use phrases like "Celebrate Your Identity," "Wear Your Pride," or "Master a New Skill." This aligns the action with the brand's core values of empowerment and community.

Social Perception

Niche & Trusted

Copy Examples

• •Headline: Carry Your Cause. Body: You do more than a job; you live a mission. Our new collection of personalized tote bags and badge reels is designed for the dedicated social worker. Crafted to honor your commitment, because your work is worth celebrating. #SocialWork #MadeByMille #SocialWorkerLife
• •Headline: Wear Your Story. Body: From culture tees to custom designs, create something that speaks for you. Made with passion, worn with pride. Your identity, perfectly crafted.
• •Headline: Unleash Your Inner Crafter. Body: Ready to turn your creative ideas into reality? Join my Cricut Training course and master the skills to make beautiful, professional-quality projects from home. Let's make something amazing together.
• •Headline: Your Daily Reminder of Who You Are. Body: Start your day with a personalized tumbler that’s all you. Whether it’s your name, your profession, or a message that inspires you, this is more than a cup—it’s a statement. Durable, stylish, and uniquely yours.
• •Headline: Made By Mille - Culture Tees Body: Celebrate Heritage & Identity. Shop our unique collection of culture-inspired apparel. High-quality designs that tell a story. Free shipping on orders over $100.