Brand Tone

Friendly, Encouraging, and Inspirational.

Brand Values

• •Creativity and Self-Expression
• •Connection and Community
• •Mindfulness and Wellbeing
• •Quality and Pride
• •Sustainability

Best Practices

• •Lead with Encouragement: Always start with positive and inclusive language. Use phrases like "You've got this," "Perfect for beginners," or "Let's create together" to make potential customers feel capable and welcome.
• •Focus on the 'Why,' Not Just the 'What': Instead of just listing the craft, highlight the feeling and the benefit. Talk about relaxation, connection, pride, and fun. Frame the workshop as an experience of wellbeing, not just a lesson.
• •Use an Enthusiastic and Friendly Voice: Incorporate positive adjectives (e.g., vibrant, beautiful, fun, cozy) and use exclamation points where appropriate. Keep sentences clear, direct, and conversational, as if you were speaking to a friend.
• •Showcase Customer Pride: Center your marketing content around the "I made this!" moment. Use testimonials, customer photos (with permission), and stories that highlight the sense of accomplishment your students feel.
• •Emphasize Community: Use collective and inclusive pronouns like "we" and "our community." In your copy, mention the opportunity to meet new people, share stories, and enjoy time with friends to reinforce the social value of the workshop.

Social Perception

The public perception of Made By Me Workshop is overwhelmingly positive. Customer reviews frequently praise the 'welcoming,' 'colorful,' and 'vibrant' studio space. Instructors, particularly founder Rebecca, are described as patient, kind, and methodical, making them excellent teachers for complete beginners. Customers express a strong sense of accomplishment and enjoyment. The brand is perceived as a high-quality destination for a fun and creative experience. It is popular for hens' parties, private events, and kids' workshops. It is seen not just as a class, but as a memorable social outing and an effective way to de-stress and learn a new hobby. The high ratings on booking platforms like ClassBento (5.0 stars from over 923 reviews) confirm its excellent reputation.

Copy Examples

• •That 'I made this!' feeling. ✨ There’s nothing better than seeing your vision come to life. Ready to unlock your inner artist and create a masterpiece you’ll be proud of? Our resin art workshops are perfect for beginners. Tap the link in our bio to book your spot!
• •Tired of the daily hustle? Quiet your mind and get your hands busy. Our cozy St Peters studio is your sanctuary to relax, create, and connect. From candle making to pottery, discover the joy of crafting something beautiful from scratch. No experience needed—just a willingness to play. Book your moment of zen today.
• •Creativity is for Everyone. Welcome to Made By Me Workshop—where you can connect, create, and discover the artist within. Let's make something beautiful together.
• •Switch Off and Get Creative 🎨 New Workshop Dates Inside!
• •Celebrate your next event with a splash of creativity! From hens' parties to team-building days, our studio offers a fun, unique, and hands-on experience for your group. Let us handle the details while you make the memories. Get in touch to plan your perfect creative party.