Brand Tone

Heartfelt & Sentimental, Empathetic & Supportive, Authentic & Genuine, Minimalist & Delicate, Approachable & Friendly

Brand Values

• •Meaningful Connection: Helping customers connect with their memories, loved ones, and personal stories through jewelry.
• •Authenticity & Craftsmanship: Valuing the handmade process, with each piece being individually crafted.
• •Empowerment: Particularly for women, by allowing them to wear their stories and find strength in their personal journeys.
• •Integrity & Transparency: Stated in their mission to treat every interaction with these principles.
• •Quality: Commitment to using good materials, like gold-filled jewelry, to create lasting pieces.
• •Customer-Centricity: Focusing on customer satisfaction and supporting their life's stories.

Best Practices

• •Lead with Emotion and Story: Always tie the product back to the feeling, memory, or story it can represent for the customer. Use evocative language that taps into sentiments like love, connection, remembrance, and empowerment.
• •Embrace Authenticity: Share the "why" behind the brand and the handmade nature of the products. Use genuine customer testimonials and stories (with permission) to build trust and relatability.
• •Use Inclusive and Empowering Language: Address the audience in a way that makes them feel seen, understood, and valued. Highlight how the jewelry can be a form of self-expression and a celebration of their individual journey.
• •Maintain a Delicate and Refined Vocabulary: Mirror the minimalist and dainty aesthetic of the jewelry in word choice. Avoid overly complex or flashy language. Keep it clear, concise, and elegant.
• •Be Consistent Across All Channels: Ensure that the heartfelt, authentic, and empowering tone is present not just in website copy and advertisements, but also in social media captions, email marketing, customer service interactions, and even product descriptions. This creates a cohesive brand experience.

Social Perception

The majority of customers and online mentions portray Made By Mary as a brand that offers beautiful, dainty, and meaningful personalized jewelry. They are often seen as a go-to for sentimental gifts and pieces that hold significant personal value. The founder's story resonates with many, adding an authentic and relatable layer to the brand.

Copy Examples

• •Introducing the 'Storyteller Collection' — because every chapter of your life deserves to be cherished. Delicately handcrafted pieces, designed to hold the moments closest to your heart. Wear your journey, beautifully.
• •She gave you your first story. This Mother's Day, gift her a piece that tells hers. Personalize a Made By Mary necklace with the names that fill her heart, a date that changed everything, or a symbol of her incredible strength. Handmade with love, for the love that shapes us.
• •More than just jewelry, it’s a whisper of who you are. Our [Product Name, e.g., 'Live-In Hoops'] are designed for your everyday, a simple reminder of your unique sparkle. Effortlessly beautiful, authentically you.
• •Sarah wears her story of resilience with our Birth Flower Necklace, a tribute to her journey of growth. We’re so honored to craft the pieces that become a part of your most meaningful moments. Share your #MadeByMaryStory with us.
• •Keep your connections close. Our [Product Name, e.g., 'Coordinates Bar Necklace'] isn't just a location; it's a memory, a bond, a feeling of home. Gift a piece of a shared story, or carry your own special place with you, always.