Brand Tone

Personable, Creative, and Trustworthy

Brand Values

• •Handmade Craftsmanship
• •Accessibility for Sensitive Skin
• •Uniqueness and Individuality
• •Small Business Integrity

Best Practices

• •Always Lead with the "Why": Start with the problem you solve (sensitive ears) or the feeling you evoke (unique, creative expression). The "what" (titanium earrings) is secondary to the benefit.
• •Balance "I" and "You": Use "I" and "my" when talking about the creation process to reinforce the personal, handmade nature ("I hand make..."). Use "you" and "your" when describing the benefits and how the product fits into the customer's life ("Your sensitive ears...").
• •Emphasize Key Value Words: Consistently use core keywords like "handmade," "hypoallergenic," "Grade 1 Titanium," "lightweight," "unique," and "Cornwall" across all platforms and descriptions to reinforce brand values and improve SEO.
• •Embrace Imperfection in Your Language: Openly mentioning that pieces have "slight variations" or are "perfectly imperfect" is not a flaw; it's a key feature of handmade goods. This language builds authenticity and trust.
• •Tell Micro-Stories: Whether in a product description or a social media caption, briefly mention the inspiration behind a design (e.g., "inspired by the Cornish coast") to add depth and a sense of place to the creative narrative.

Social Perception

The public perception of Madebyjenwren is overwhelmingly positive. It is seen as a reliable and high-quality small business that provides a much-needed solution for individuals with sensitive ears. Customers feel a personal connection to the brand and the maker, Jen Osmond. They trust the products to be as described—beautifully crafted, lightweight, and safe for allergies. The brand is perceived as both artistic and dependable, a combination that has cultivated a loyal customer base that leaves rave reviews and recommends the shop to others.

Copy Examples

• •Feel the ocean breeze. ✨ Introducing our new 'Cornish Coast' collection, inspired by the waves and wonders of our home. Each pair is handcrafted from hypoallergenic titanium, so you can wear these sea-inspired beauties all day without a worry. Tap to discover your new everyday earrings.
• •Perfectly imperfect, just for you. These hand-formed titanium hoops are lightly hammered to catch the light, with unique textures that mean no two pairs are ever the same. Effortlessly lightweight and boho-chic, they are made with Grade 1 titanium threaders, making them ideal for even the most sensitive ears. Embrace your unique style.
• •Beautifully handmade. Seriously hypoallergenic. Finally, earrings you can live in.
• •A little bit of heat and a whole lot of magic. 🔥 Watch how we create the unique galaxy finish on our titanium hoops! It's all done by hand, right here in our Cornwall workshop. #HandmadeJewelry #TitaniumJewelry #SmallBusinessUK #HypoallergenicEarrings
• •Your sensitive ears will thank you for this.