Brand Tone

Personal & Authentic, Nature-Inspired & Whimsical, Friendly & Approachable, Artistic & Passionate, Down-to-Earth & Relatable, Gentle Humor

Brand Values

• •Love of Nature & Animals
• •Artisanal Quality & Craftsmanship
• •Personal Connection & Joy
• •Environmental Consciousness
• •Authenticity & Transparency
• •Community & Collaboration

Best Practices

• •Embrace the Personal: Always write as Harriet. Use "I," "my," and share genuine snippets of your life, inspiration, and even the occasional charming mishap. This builds authenticity and connection.
• •Weave in Nature and Animal Love: Let your passion for the British countryside and animals (especially dogs) shine through. Use descriptive, evocative language that brings these elements to life.
• •Keep it Warm and Friendly: Address your audience directly and informally (e.g., "Hello lovely people," "friends"). Respond to comments and messages with genuine warmth.
• •Show, Don't Just Tell, Your Values: Instead of just saying you're eco-conscious, mention your recycled packaging in a natural way (e.g., "Your goodies are snuggled up in recycled paper, ready for their journey!"). Talk about the process and care that goes into each handmade item.
• •Inject Gentle Humour and Whimsy: Don't be afraid to be a little playful, especially when it comes to your pets or the quirks of creative life. This makes the brand more relatable and memorable.

Social Perception

Highly Positive, Evokes Happiness, Talented Artist, Appreciation for Personal Touch, Seen as a "Top shop for gifts" on Etsy, Engaged Community

Copy Examples

• •Product Launch (New Mug Design): Fresh from the kiln and brimming with countryside charm! 🌿☕ Our new [Animal] mug is here to make your tea breaks a little wilder. Hand-illustrated with love in my Wiltshire studio, because every cuppa deserves a touch of nature's magic. Who’s ready for a brew?
• •Instagram Post (Behind the Scenes): Studio days look a bit like this: pencil sketches, a snoozing lurcher by my feet (official supervisor, of course!), and endless cups of tea. 🐾 Trying to capture the cheeky glint in this little fellow's eye for a new card design. What creature comforts make your workspace feel like home?
• •Email Newsletter Subject: A Little Wag & A Bag of New Goodies! 💌 Body Snippet: Hello lovely people! Hope you’re having a paws-itively wonderful week. Just popping into your inbox with some fresh-off-the-drawing-board designs inspired by the glorious British springtime (and maybe a muddy walk or two!). Plus, a little peek at what Doughnut, my very helpful assistant, has been 'supervising' in the studio...
• •Facebook Ad (Targeting Dog Lovers): Know a fellow dog enthusiast whose heart melts for a wagging tail and a wet nose? 🐶 Our collection of hand-illustrated doggo delights – from charming mugs to whimsical prints – are made to bring a smile. Crafted with love and a sprinkle of lurcher-approved mischief right here in Wiltshire!
• •Website 'About Us' Snippet: More than just illustrations, MadeByHarriet is a little piece of my heart, inspired by the rustling leaves of the Wiltshire countryside and the joyful chaos of life with a dog (or two!). Every design starts with a pencil and a passion for capturing the characters of our furry and feathered friends. It's a joy to share this with you.