Brand Tone

Friendly and Approachable, Caring and Heartfelt, Personal and Relatable, Enthusiastic and Positive

Brand Values

• •Handmade Quality
• •Personalisation
• •Customer Connection/Sentiment
• •Small Business Charm
• •Care and Dedication

Best Practices

• •Always Emphasise "Handmade" and "Personalised": Weave these keywords and their sentimental value into product descriptions, social media, and all communications.
• •Speak from the Heart (with a "Human" Voice): Write as Harriet, the founder, would speak – with genuine care and enthusiasm. Avoid overly corporate or impersonal language. Use "we" or "I" to maintain that small business, personal connection.
• •Focus on the "Why" Behind the Gift: Connect products to the emotions and occasions they represent (e.g., "celebrate love," "cherish memories," "offer comfort"). This reinforces the caring aspect of the brand.
• •Engage with Warmth and Positivity: In all interactions, especially on social media, maintain a friendly, helpful, and positive demeanor. Use emojis where appropriate to add warmth, reflecting the current style on their Facebook.
• •Create a Simple Style Guide: Even a brief guide outlining key brand words (e.g., handmade, love, care, unique, cherish), preferred sentence structures (e.g., warm, direct), and the "do's and don'ts" of the brand's voice can help ensure consistency across all written content. This guide should reiterate the friendly, caring, and personal tone.

Social Perception

Customers likely perceive the brand as a source of thoughtful and unique gifts. The "handmade" quality likely appeals to those seeking alternatives to mass-produced items. The brand is probably seen as trustworthy and genuine due to its small business nature and direct interaction with the owner/creator. Interaction on social media suggests an appreciation for the products and the brand's responsiveness.

Copy Examples

• •Welcome a precious new arrival with a gift as unique as they are! Our super-soft, personalised babygrows are handmade with love in our Norfolk studio – ready to create smiles and treasured memories. Tiny clothes, big love. ✨
• •Celebrating another year of love? 💕 Our beautifully handcrafted personalised coasters are the perfect way to cherish those special moments, cuppa by cuppa. Handmade just for them, a daily reminder of your journey together.
• •Keep their memory shining bright. Our lovingly created personalised remembrance prints offer a gentle way to honour and remember those who are deeply missed. Crafted with care, to hold a special place in your heart and home.
• •From our little Norfolk studio to your home! 🏡 Each MADE BY HAR gift is designed, crafted, and packed by hand with the utmost care. Because we believe the best gifts are made with a personal touch. What can we make for you today?
• •Our furry friends deserve a special treat too (well, their humans do!). 🐾 Brighten up their favourite human's tea break with a personalised mug featuring their beloved companion. Handmade with a wagging tail's worth of love!