Brand Tone

Professional and Authoritative, Caring and Empathetic, Modern and Clean, Friendly and Approachable, Transparent

Brand Values

• •Health-Focused
• •Efficacy and Clinically Proven Results
• •Clean Formulations
• •Sustainability
• •Cruelty-Free and Vegan
• •Education and Empowerment
• •Accessibility and Affordability
• •Innovation

Best Practices

• •Always Lead with Expertise, Follow with Care: Start by establishing credibility (dentist-formulated, clinically proven), then transition to the caring, empathetic aspects (education, solving patient problems, accessibility).
• •Emphasize "Clean and Conscious": Consistently highlight the use of clean ingredients, vegan, cruelty-free status, and sustainable packaging in product descriptions and brand messaging. This is a key differentiator.
• •Educate, Don't Just Sell: Frame product benefits within a broader context of oral health education. Explain the "why" behind ingredients and routines. This reinforces the value of professional guidance.
• •Maintain a Modern & Approachable Visual and Verbal Style: Use clear, concise language. Avoid overly technical jargon unless explained simply. Ensure visuals are clean, bright, and align with the modern aesthetic. For kids' content, be playful and encouraging.
• •Be Authentic and Transparent: Share the founders' story and mission. Be open about what goes into the products (and what stays out). This builds trust and resonates with consumers looking for genuine brands.

Social Perception

Trusted Professionals, Effective and High Quality, Ethical and Conscious Choice, Good for Sensitive Teeth and Specific Needs, Family-Friendly, Good Value

Copy Examples

• •Headline (Website Banner): Healthy Smiles, Made Simple. Professional Oral Care, Designed by Dentists, Delivered to Your Home. Body: Tired of guessing what's best for your teeth? At Made By Dentists, we take the guesswork out. Founded by Dr. Lisa and Dr. Vanessa Creaven, our clinically proven, clean-ingredient formulas bring professional dental care right to your bathroom. For a healthier mouth and a brighter smile, trust the experts.
• •Instagram Post (Product Focus - Whitening Toothpaste): Image: Sleek shot of the Ultra Whitening Toothpaste. Caption: Unlock your brightest smile, safely. ✨ Our Ultra Whitening Toothpaste is formulated by dentists with effective, clean ingredients like hydrogen peroxide to gently remove stains and protect enamel. No harsh abrasives, just real results. Vegan, cruelty-free, and in 100% recyclable packaging. Because a healthy planet is as important as a healthy smile. #MadeByDentists #ProfessionalWhitening #CleanOralCare #SustainableSmile
• •TikTok Video Concept (Educational/Engaging): Visual: Quick cuts showing common brushing mistakes, then the correct technique with a Made By Dentists sonic toothbrush. Voiceover (Upbeat, friendly): Brushing wrong? 😲 Dentists see it all! Tip #1: Don't saw! Gentle circles are key. Our Sonic Toothbrush does the hard work with 48,000 strokes/min AND a 2-min timer! 😉 Healthy habits, happy teeth! #DentalTips #MadeByDentistsKids #OralHealth #TargetFinds
• •Email Subject Line (Targeting Parents): Make Tooth Time Fun Time! (Yes, Really!) Body Snippet: Hi [Parent's Name], As dentists (and moms!), we know the tooth-brushing battle is real! That's why we created our Kids' range – fun, colorful rechargeable toothbrushes and tasty toothpastes that get little ones excited about oral health. Join our Anti-Cavity Club for tips and activities! Because healthy habits start young.
• •Facebook Ad (Brand Story/Trust Building): Headline: Why Trust Made By Dentists? Because We ARE Dentists. Body: We're Dr. Lisa and Dr. Vanessa Creaven, and after years in practice, we saw a need for better at-home oral care. Products that are effective, clean, and kind to the planet. That’s why we created Made By Dentists – professional care you can trust, with values you can stand behind. Learn more about our story and our clean promise. #BackedByDentists #EthicalOralCare