Tono de Marca

Empathetic, reverent, and personal. The language is gentle, understanding, respectful, and compassionate, acknowledging the profound emotional weight of memorial jewelry. It conveys quiet support and skilled craftsmanship, avoiding casual or humorous language.

Valores de Marca

• •Exceptional Craftsmanship
• •Preserving Legacies
• •Deep Emotional Connection
• •Authenticity and Trust

Mejores Prácticas

• •Always Lead with Empathy: Every piece of communication, from an automated email to a social media reply, should reflect an understanding and compassionate tone. Acknowledge the emotional nature of the purchase.
• •Use Personal and Reverent Language: Use words like "cherish," "treasure," "memory," "legacy," and "loved one." Address the creator, Daisy, by name to maintain a personal connection ("Daisy will take great care...", "I will craft...").
• •Highlight the 'Handmade' Aspect: Consistently reinforce that each piece is handmade by a skilled artisan. This differentiates the brand from mass-produced alternatives and justifies its value.
• •Showcase Customer Stories (with permission): Featuring testimonials and the stories behind the pieces is the most powerful marketing tool for this brand. It builds trust and illustrates the profound impact of the work.
• •Maintain a Consistent Visual Identity: The gentle, personal, and high-quality feel of the brand should be reflected in the photography and videography. Soft lighting, clean backgrounds, and close-up shots of the detailed craftsmanship will reinforce the brand's values.

Percepción Social

Highly trusted, talented, and compassionate. Customers perceive the brand as creating beautiful, precious, and comforting tributes. Daisy herself is seen as a skilled and empathetic artisan dedicated to preserving cherished memories.

Ejemplos de Copy

• •A handwritten note is a window to the soul. It holds their character, their love, their story. We take that precious handwriting and lovingly craft it into a sterling silver keepsake for you to hold onto, always. Let us help you keep their memory close. #MadeByDaisy #HandwritingJewellery #MemorialKeepsake #AlwaysWithYou
• •Carry their words close to your heart. Our bespoke handwriting necklace is meticulously hand-sawn from solid sterling silver to faithfully replicate the handwriting of your loved one. Each curve and line is preserved, creating a deeply personal tribute that offers comfort and a tangible connection. A timeless piece to be treasured for a lifetime.
• •Since 2011, I have believed that such special keepsakes deserve time, attention, and a human connection. It is more than just jewellery; it is a story, a memory, a piece of a life. As a specialist handwriting jeweller, I am honored to create each piece by hand, knowing the immense sentimental value it holds for you. Thank you for trusting me with your most precious memories.
• •This Mother's Day, remember the loving hand that guided you. A cherished card, a recipe in her familiar script - we can transform these beautiful memories into an elegant piece of jewellery. A gift that says 'you are always with me,' handcrafted with the care and reverence she deserves.
• •Voiceover: "She sent us a birthday card from her dad, who passed away several years ago. She wanted to always have his 'Love Dad' with her. We carefully traced his writing and hand-cut it from silver. Now, she has a piece of him to hold onto forever. It's an honor to create these keepsakes. #MemorialJewellery #HandmadeWithLove #GriefAndLoss #Keepsake"