Brand Tone

Approachable, personal, creative, warm, and friendly, reflecting a passionate creator sharing her work.

Brand Values

• •Family and Personal Connection
• •Craftsmanship and Quality
• •Creativity and Customization
• •Community

Best Practices

• •Always Use a Personal and Approachable Voice: Address your audience directly using
• •you
• • and
• •your.
• • Share your own excitement and passion for the products.
• •Tell the Story: Regularly weave the brand's origin story and the
• •why
• • behind the business into your content. This reinforces the core value of family and personal connection.
• •Highlight the
• •Handmade
• • Aspect: Use words like
• •handcrafted,
• •
• •custom-made,
• •
• •designed for you,
• • and
• •created with love
• • to emphasize the value of craftsmanship.
• •Engage with Your Community: Ask questions, run polls, and respond to comments in a timely and friendly manner. Make your customers feel seen and heard.
• •Showcase the Process and the People: Share behind-the-scenes content, customer photos (with permission), and personal anecdotes. This builds authenticity and trust.

Social Perception

Perceived as a trustworthy, high-quality small business run by an authentic, reliable creator who genuinely cares about customers and delivers beautiful, personalized products.

Copy Examples

• •Sip in style with a tumbler that's uniquely YOU! ✨ From your morning coffee to your evening tea, let's create a design that tells your story. What will we design together? #MadeByAutumnsMommy #CustomCreations
• •Cozy season is calling! 🍂 Our new collection of custom sweatshirts is here to keep you warm. Hand-pressed and designed with love, just for you. Let's make your new favorite sweater!
• •From a mommy's love for her daughter to a passion for creating. Every piece I make is infused with the same joy that started it all. Thank you for being a part of the MadeByAutumnsMommy family. ❤️
• •Have an idea for the perfect gift? Let's bring it to life! I have a few spots open for custom orders this month. Send me a message, and let's get creative together! #PersonalizedGifts #HandmadeWithLove
• •Nothing makes me happier than seeing your ideas come to life! Loved working on this special order. Thank you for trusting me with your vision! ⭐ #HappyCustomer #CustomMade