Brand Tone

Artisanal & Authentic, Appreciative & Storytelling, Warm & Inviting, Ethical & Conscious

Brand Values

• •Craftsmanship & Tradition
• •Quality
• •Authenticity
• •Sustainability & Ethical Sourcing
• •Customer Satisfaction
• •Cultural Heritage

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., artisanal, warm, ethical, storytelling), including specific words to use and avoid. Share this with anyone creating content.
• •Emphasize "Handmade" and "Artisan": Consistently use terms that highlight the human touch and skill involved in creating the products (e.g., "handcrafted," "artisan-made," "handloomed").
• •Tell the Story: Weave in the narrative of Turkish heritage, traditional techniques, and the journey of the products or artisans whenever relevant. This adds depth and authenticity.
• •Highlight Ethical & Sustainable Aspects: Regularly mention the use of natural materials, eco-friendly practices, and your commitment to ethical sourcing in product descriptions, social media, and your "About Us" section.
• •Use Sensory and Emotive Language: Describe how the products feel, the atmosphere they create (e.g., "soft embrace," "spa @home," "high vibration"), and the positive emotions they evoke to connect with customers on a deeper level.

Social Perception

High-Quality & Unique, Ethical & Trustworthy, Aesthetic Appeal, Good Value, Gift-Worthy

Copy Examples

• •Woven with centuries of Anatolian tradition, each thread of our [Towel Name] Turkish towel tells a story of craftsmanship. Experience the soft embrace of 100% natural cotton, ethically sourced and handcrafted for a touch of everyday luxury. Feel the heritage, indulge in comfort.
• •From the historic looms of Buldan to our Amsterdam home, MadeAtHand brings you more than just a product; we bring a piece of art. We cherish the hands that create and the traditions they uphold, ensuring every piece is made with passion and sustainable care.
• •Discover unique, handcrafted treasures that blend timeless Turkish artistry with modern living. At MadeAtHand, we believe in ethical sourcing, natural materials, and the beauty of items made with soul. Wrap yourself in sustainable luxury.
• •Find a gift as unique as they are. Our curated collection of handcrafted decor and textiles is made with love and designed to delight, bringing warmth and artisanal charm to any home. Give thoughtfully, give beautifully.
• •We’re committed to a gentler footprint. From seeking eco-friendly materials to championing the artisans who use them, sustainability is woven into the fabric of MadeAtHand. Join us in celebrating conscious craftsmanship.