Brand Tone

Friendly and Approachable, Artistic and Curated, Community-Oriented, Story-Driven, Authentic and Genuine

Brand Values

• •Support for Artists & Craftsmanship
• •Uniqueness and Individuality
• •Quality
• •Customer Connection & Service
• •Local Identity
• •Curated Selection

Best Practices

• •Emphasize "Handmade" and "Artist-Driven": Consistently use terms like "handmade," "artisan-crafted," "made by [artist name]," and "unique creation" to reinforce the core value of craftsmanship.
• •Tell the Story: Whenever possible, include brief narratives about the artists, the inspiration behind a product, or the materials used. This adds depth and connects with the "story-driven" aspect of the brand.
• •Use Warm, Inclusive, and Friendly Language: Adopt a conversational and welcoming tone. Use words like "friend," "discover," "explore," "we love," and address the customer directly but respectfully.
• •Highlight the Jackson Hole Connection: Weave in references to the local area, its natural beauty, or the "spirit of the Tetons" to reinforce the brand's strong sense of place. This resonates with both locals and tourists.
• •Maintain a Visually Cohesive Voice: Ensure that the tone of the copy complements the visual aesthetic of the brand (clean, contemporary, with rustic/artisan touches). The words should feel like they belong with the images presented on the website and social media.

Social Perception

Highly Regarded Locally and by Visitors, Trusted Source for Quality Artisan Products, Excellent Customer Experience Provider, Authentic and Charming, A Celebration of Art

Copy Examples

• •Instagram Post (Showcasing a new ceramic artist): Meet the newest hands shaping beauty at MADE! ✨ [@ArtistName]'s stunning [type of ceramic, e.g., earth-toned mugs] have just landed in our Jackson Hole shop. Each piece tells a story of mountain mornings and quiet inspiration. Come find the one that speaks to you. #MadeInJH #HandmadeHome #ArtisanPottery #ShopLocalJacksonHole #StoryInEveryPiece
• •Website Homepage Banner: MADE in Jackson Hole: Where every find has a story. Discover unique, handcrafted treasures from over 360 American artists. Gifts, home goods, and a little bit of Wyoming heart, curated just for you.
• •Email Newsletter Subject Line: Warm Up Your World: Freshly Crafted Finds at MADE! (Email Body Snippet): Hello, friend! The artisans have been busy, and our shelves are brimming with new, soul-stirring creations. From hand-poured candles that capture the scent of the Tetons to one-of-a-kind jewelry that’s as unique as you are, discover something truly special at MADE this week...
• •Facebook Ad (targeting visitors planning a trip to Jackson Hole): Visiting Jackson Hole? Don't miss MADE! Tucked in Gaslight Alley, we're your go-to for authentic, American-made gifts and souvenirs that carry the spirit of the mountains. Take a piece of Jackson Hole home with you. [Link to website] #JacksonHoleShopping #HandmadeGifts #WyomingMade #TravelJH
• •In-Store Signage (near a display of locally made items): Locally Crafted, Lovingly MADE. These pieces come from the heart of Jackson Hole, created by artists who call these mountains home. Thank you for supporting our talented community! #SupportLocalArt #JacksonHoleArtists