Brand Tone

Friendly, Passionate, and Playful

Brand Values

• •Passion for Craft
• •Quality
• •Community
• •Customer-Centric Service
• •Personal Connection

Best Practices

• •Always Channel the Passionate Quilter: Write as if you are talking to a friend who shares your love for quilting. Use enthusiastic and inspiring language.
• •Incorporate the 'Mad Dog' Story: Don't be afraid to playfully mention the brand's namesake, the owner's dog. This unique story makes the brand memorable and reinforces its personal, down-to-earth nature.
• •Prioritize 'You' over 'We': Focus the copy on the customer's creative journey. Instead of 'We sell fabric,' use language like 'You'll find the perfect fabric for your next project.'
• •Maintain a Helpful and Encouraging Voice: Position the brand as a supportive resource. Offer tips, share free patterns, and ask questions that encourage community interaction.
• •Keep it Bright and Positive: The visual identity is colorful and modern, and the copy should match. Use positive, energetic words that reflect the vibrancy of the products and the joy of creating.

Social Perception

Mad Dog Fabrics is perceived very positively by its customers. They are seen as a reliable and trustworthy source for high-quality, modern quilting fabrics. Customers frequently cite the fast shipping and the quality of the products as key reasons for their satisfaction. The brand is appreciated for its curated selection of contemporary designs, appealing to quilters looking for something beyond traditional aesthetics. The personal touch of the brand story resonates well, making customers feel like they are supporting a small business owner who is part of their own craft community.

Copy Examples

• •Warning: may cause spontaneous project planning! 🎨 Our vibrant new collection from [Designer Name] just landed in the shop, and the colors are even more stunning in person. We're already dreaming of cheerful quilts and bright throw pillows. What would you create with this stack of beauties? Let us know below! 👇 #MadDogFabrics #ModernQuilting #FabricLove
• •Tired of searching for the perfect modern fabric? Your next masterpiece starts here. At Mad Dog Fabrics, we hand-select every contemporary print and lush solid with your project in mind. Experience the difference of top-quality fabric and lightning-fast shipping. Join our pack of happy quilters today! Shop now. [Link]
• •Quality Fabric for the Modern Quilter. Inspired by a passion for craft (and a playful pup!), we bring you a curated collection of beautiful, high-quality fabrics meant to be cut, pieced, and loved. Free shipping on orders over $125!
• •This week's inspiration, delivered. Hi [Customer Name], from one quilter to another, we know that creative spark is everything. This week, we're sharing a free pattern that's perfect for a weekend project, plus a few of our favorite fabric pairings that are practically begging to be sewn together. Let's make something beautiful! [Link to Blog/Pattern]
• •Get lost in the dreamy blues and crisp whites of the 'Lakeside' collection by Art Gallery Fabrics. Made from 100% premium cotton, this fabric has a soft, luxurious hand that is a joy to sew with. It’s perfect for creating serene quilts, stylish garments, or home decor that feels like a breath of fresh air. CEO (Canine Executive Officer) Dug gives it two paws up!