Brand Tone

Authentic & Relatable, Empowering & Encouraging, Strategic & Knowledgeable, Friendly & Approachable, Direct & Honest

Brand Values

• •Authenticity
• •Empowerment & Confidence
• •Client Success & Transformation
• •Work-Life Balance & Sustainability
• •Community & Connection
• •Strategic Growth
• •Resilience

Best Practices

• •Embrace Authenticity: Write as you speak. Share your genuine personality, stories (including the imperfect ones), and what you truly believe in. This builds connection and trust.
• •Focus on Empowerment: Use language that uplifts, encourages, and instills confidence in your audience. Frame your services as tools that help them achieve their goals and feel good about their journey.
• •Be Relatable, Not Just Professional: While showcasing expertise, don't be afraid to inject humor, share personal anecdotes (like being a Swiftie), or discuss common struggles. This makes your brand more human and approachable.
• •Clearly Articulate Value & Strategy: Combine the personal touch with clear explanations of *how* you help clients achieve results. Highlight the strategic thinking behind your services and the tangible benefits they can expect.
• •Maintain Consistency Across All Platforms: Whether it's your website, social media captions, email newsletters, or podcast episodes, ensure your core message, values, and tone of voice remain consistent. This reinforces your brand identity and makes it memorable.

Social Perception

Expert & Mentor, Inspiring & Motivational, Authentic & Trustworthy, Supportive & Sweet, Results-Oriented

Copy Examples

• •Stop blending in. Start standing out. Your brand deserves photos that don’t just look good, but *feel* like you and sell like crazy. Let’s create a visual story that attracts your dream clients and empowers you to raise your rates with confidence. Ready for your next era?
• •Tired of the hustle and ready to build a brand photography business that’s both profitable *and* personal? I’ll show you how to ditch the guesswork, price with confidence, and book your highest-paying clients – all by leveraging your unique vibe as your strategy. It’s time to get paid for being you.
• •Real talk: building a business is a journey, not a highlight reel. Some days are messy, some are magical. But every day is a chance to show up as *yourself*. Because your story, your quirks, your unique way of seeing the world? That’s not just ‘good enough’ – it’s your greatest sales tool. #PersonalBranding #AuthenticBusiness #CreativeEntrepreneur
• •Burnout to Booked Out: Your Path to a Profitable Brand Photography Biz
• •From juggling two jobs to a multi-six-figure CEO, I learned that success isn't about working harder – it's about showing up as yourself, strategically. Now, I help photographers like you build brands that don't just pay the bills, but light you up. If you're ready for more freedom, more impact, and a business that truly feels like *you*, you're in the right place.