Brand Tone

Energetic, Action-Oriented, Youthful, Fun, Aspirational, Inspiring, Community-Focused, Supportive, Authentic, Passionate, Trustworthy, Quality-Conscious, Inclusive, and Welcoming.

Brand Values

• •Quality and Durability
• •Innovation and Design
• •Performance
• •Rider Progression and Development
• •Community and Inclusivity
• •Passion for Action Sports
• •Affordability and Accessibility
• •Safety
• •Giving Back

Best Practices

• •Stay Action-Oriented and Energetic: Use strong verbs and dynamic language that reflect the excitement of action sports. Focus on movement, skill, and the thrill of riding.
• •Emphasize Community and Inclusivity: Regularly use terms like "MGP Family," "riders," "community," and "crew." Encourage interaction and user-generated content to foster a sense of belonging. Highlight stories of diverse riders.
• •Balance Fun with Professionalism: While the tone should be youthful and fun, especially when targeting younger audiences, always maintain a level of professionalism that underscores the quality, safety, and performance of the products.
• •Be Authentic and Passionate: Let the genuine love for action sports shine through. Share the brand's heritage and commitment to the sport. Avoid overly corporate or generic language.
• •Inspire and Empower: Focus on the potential of riders and the progression they can achieve with Madd Gear products. Share stories of achievement (both big and small) and encourage riders to push their boundaries and "dream a little bigger."

Social Perception

Reputable, Trusted, Good for All Skill Levels, Cool, Aspirational, Community-Oriented, and Positive Customer Experiences.

Copy Examples

• •Headline: Unleash Your Ride. Discover Your Maddness. Body: From skatepark first-timers to seasoned pros, Madd Gear is built for your journey. Our latest lineup of pro scooters and skateboards is engineered for ultimate performance, durability, and pure, unfiltered fun. Get out there and show the world what you’re made of! #MaddGear #RideMGP
• •Headline: Built Tough. Ridden Hard. Loved by Kids Worldwide. Body: We know your little shredder needs gear that can keep up. That’s why every Madd Gear scooter is crafted with passion, precision, and the toughest materials. Fuel their adventure and watch them progress with the #1 Pro Scooter Brand. Safe, durable, and ready for anything.
• •Headline: Join the MGP Global Family. Body: It’s more than just riding; it’s a community. Madd Gear connects riders across the globe, from local parks to international stages. Share your tricks, support your crew, and be part of something bigger. Tag us in your latest clips @maddgear! #MGPFamily #ActionSports
• •Headline: From First Kick to World Champ. We’re With You. Body: Every pro started somewhere. Madd Gear offers the perfect ride for every skill level, helping you nail that first tailwhip or conquer the mega ramp. With innovative design and rider-approved quality, your progression is our passion. What will you master next? #MaddGearProgression
• •Headline: The Original. Still Leading the Pack. Body: Born from Aussie outdoor culture in 2002, Madd Gear ignited the pro scooter revolution. Two decades on, our commitment to quality, innovation, and the riding community is stronger than ever. Experience the legacy. Ride Madd Gear.