Brand Tone

Playful, Whimsical, Nostalgic, Approachable, Creative

Brand Values

• •Fun & Joy
• •Creativity & Imagination
• •Quality & Efficacy
• •Cruelty-Free & Ethical Practices
• •Nostalgia & Connection
• •Accessibility/Affordability

Best Practices

• •Embrace the Fun Factor: Always inject a sense of playfulness and joy, even when discussing product benefits. Use exclamation points, emojis (appropriately for the platform), and light-hearted language.
• •Lean into Nostalgia & Magic: When relevant (especially for licensed collections), use language that evokes fond memories, beloved characters, and a touch of enchantment.
• •Keep it Relatable and Accessible: Avoid overly technical jargon. Write as if you're talking to a friend who shares a love for these iconic characters and fun beauty products.
• •Highlight Visuals and Creativity: Since the products are design-led, use descriptive language that paints a picture and emphasizes the unique, innovative, and often 3D aspects of the items.
• •Stay True to "Serious About Making Cosmetics Fun": While the tone is fun, remember the underlying commitment to quality. Copy can be playful while still reassuring customers about the efficacy and ethical standards (like being cruelty-free) of the products.

Social Perception

Fun, Unique, Giftable, Nostalgic, Creative, Accessible

Copy Examples

• •Headline (New Disney Collection): "Unlock the Magic! ✨ Our new Disney collection has arrived – get ready to sparkle like your favorite princess (or villain!) #MadBeauty #DisneyMagic #NewCollection"
• •Instagram Caption (Friends Themed Product): "Could this lip balm BE any more moisturizing? 🦞 Channel your inner Central Perk regular with our new Friends collection. Tag your lobster! #MadAboutFriends #NostalgiaTrip #BeautyFun"
• •Product Description (Bath Bomb): "Warning: May cause extreme relaxation and spontaneous singing! Dive into a world of fun with our [Character Name] bath bomb. Seriously good suds, seriously fun scents. #BathTimeBliss #SeriousAboutMakingCosmeticsFun"
• •TikTok Video Intro (New Product Reveal): "You GUESSSEED IT! 😱 Get ready to scream (with joy!) for our brand new [Franchise Name] collection! Who’s adding this to their stash?! 👇 #MadBeauty #Unboxing #LimitedEdition #MustHave"
• •Website Banner (General Brand): "Beauty That Makes You Smile! 😄 From enchanting Disney dreams to retro vibes, Mad Beauty brings the fun back to your bathroom shelf. Cruelty-free & creatively cool. #MadBeauty #FunCosmetics #BePlayful"