Brand Tone

passionate, authentic, and approachable with a touch of playful fierceness

Brand Values

• •Health & Nutrition
• •Sustainability
• •Ethical Sourcing & Social Responsibility
• •Quality & Taste
• •Transparency & Authenticity

Best Practices

• •Embrace the "Playful Fierceness": Don't be afraid to use tiger-related puns and empowering, slightly bold language where appropriate (e.g., "roar," "fierce," "growl," "purrfect"). This makes the brand memorable and distinct.
• •Lead with Passion and Authenticity: Share the "why" behind the brand – the founder's story, the connection to Mali, the commitment to the Mousso Faso collective. This builds trust and emotional connection. Be transparent about ingredients and processes.
• •Keep it Approachable and Inclusive: Use clear, straightforward language. Avoid overly technical jargon. When discussing health benefits or dietary aspects (like FODMAP), explain them simply and supportively.
• •Highlight Core Values Consistently: Weave in messages about health, sustainability, ethical sourcing, and quality across all communications. These are key differentiators and resonate strongly with the target audience.
• •Tell Stories, Don't Just Sell Products: Focus on the experience and the impact. For example, instead of just saying "ethically sourced," tell a brief story about the Mousso Faso collective and the positive change the partnership brings. This makes the brand values more tangible and relatable.

Social Perception

Innovative and Unique, High Quality and Healthy, Ethical and Conscious, Trustworthy, A Premium Choice, Effective

Copy Examples

• •Ready to upgrade your coffee game? ☕ Our Barista Tiger Nut Milk isn't just delicious, it's a little roar of rebellion against blah mornings! Froths like a dream, tastes fiercely good, and is kind to the planet. What's not to love? #MadameTiger #TigerNutMilk #SustainableSips #FiercelyDelicious #PlantBased
• •Unleash the perfect pour. Madame Tiger's Barista Tiger Nut Milk is crafted for coffee lovers by coffee lovers (well, by a passionate home cook turned milk maker!). We use only the good stuff – sustainably sourced tiger nuts, a splash of Aussie olive oil, and a whole lotta love. No splitting, just smooth, creamy, purrfection for your daily brew. Your cup (and the planet) will thank you.
• •Hey Tiger! 👋 Ever wonder what goes into your Madame Tiger milk? Straight-up goodness, that's what! From the amazing women of the Mousso Faso collective in Burkina Faso who grow our tiger nuts with just rainwater, to our kitchen where we skip the nasties (bye-bye, seed oils!). We're all about real ingredients for real people. Taste the difference passion makes. Shop Now & Get Your Growl On!
• •(Visual: Quick cuts of someone happily making a smoothie, pouring Madame Tiger milk, then taking a satisfying sip) Voiceover (upbeat, friendly): Tired of plant milks that taste like... well, plants? 😜 Madame Tiger is here to shake things up! Creamy, dreamy, and packed with goodness. Plus, we're super sustainable! Go on, give your tastebuds a thrill! #MadameTiger #TigerNutGoodness #NotANut #PlantMilkRevolution
• •Taste the Wild. Tame Your Day. Madame Tiger brings you the power of tiger nuts in a milk that's as kind to your body as it is to the Earth. Ethically sourced, mindfully made, and fiercely delicious. Discover the plant milk with a purrpose. Find Madame Tiger near you.