Tono de Marca

A sophisticated blend of elegant, artisanal craftsmanship, passionate personal connection, and aspirational, direct communication.

Valores de Marca

• •Artisanal Craftsmanship
• •Quality and Exclusivity
• •Cultural Fusion
• •Sustainability and Social Responsibility
• •Passion and Community

Mejores Prácticas

• •Lead with the Artisan Story: Always emphasize the "handmade" and "Peruvian artisan" angles. This is the brand's most powerful differentiator. Use storytelling to connect the customer to the person who made their product.
• •Use Sensory and Evocative Language: Go beyond visual descriptions. Describe the scent of the leather, the feel of its texture, and the weight of the finished piece. This creates a stronger emotional and tangible connection to the product.
• •Balance Elegance with Passion: Maintain a sophisticated vocabulary ("exclusive," "artisanal," "design"), but inject it with the personal and passionate tone from the brand's mission ("our dream," "with love," "our inspiration").
• •Create a Cohesive Narrative: Ensure the story is consistent across all platforms. The aspirational elegance on Instagram, the brand values on the website, and the direct offers on TikTok should all feel like different facets of the same coherent brand identity.
• •Clearly Articulate Value: Especially for a luxury product, the copy must justify the price. Continuously reinforce the values of unique craftsmanship, high-quality materials, sustainable practices, and timeless design in product descriptions, ads, and all marketing communications.

Percepción Social

Perceived as a high-quality, artisanal niche luxury brand, known for beautiful, unique, and well-crafted products. It is seen as trustworthy, professional, and celebrates Peruvian heritage with an international, sophisticated appeal.

Ejemplos de Copy

• •The journey of the Antonia bag begins not in a factory, but in the skilled hands of our master artisans. Crafted from the finest Peruvian leather, each stitch is a testament to a heritage of design and passion. This isn't just a handbag; it's a unique piece of art, ready to become a part of your story.
• •Elegance is the language everyone understands. Our Camille wallet speaks it fluently. Discover the texture, the design, the feeling of true artisanal luxury. #MadamePompon #HechoAMano #LeatherLuxury
• •Tired of choosing between style and purpose? The Maxi Bolso Pía combines timeless design with the space you need for your modern life. Handmade with passion and sustainable leather, it’s the only bag you’ll need. Shop our new collection now and enjoy 15% off with your Diners Club card.
• •Subject: A Story from Our Workshop, Just for You Dear [Customer Name], At Madame Pompon, we believe every piece we create carries a soul. This week, we wanted to share a glimpse into the dedication that goes into your favorite designs. Thank you for being part of our journey and for choosing fashion with meaning. As a member of our community, here is an exclusive look at our upcoming collection...
• •We are more than a brand. We are a collective of dreamers, designers, and artisans united by a single belief: that true luxury is found in authenticity. Madame Pompon was born from a love for Peruvian heritage and a passion for timeless design, creating sustainable pieces meant to be cherished for a lifetime.