Brand Tone

Sophisticated & Elegant, Curated & Discerning, Passionate & Romantic, Aspirational & Exclusive, Artistic & Timeless

Brand Values

• •Quality & Craftsmanship
• •Uniqueness & Individuality
• •Timelessness & Heritage
• •Curation & Expertise
• •Ethical Consumption & Sustainability
• •Passion for Fashion
• •Refined Aesthetics

Best Practices

• •Use Evocative & Elegant Language: Employ sophisticated vocabulary. Words like curated, timeless, legacy, artisan, heritage, salon, and distinction align with the brand.
• •Emphasize Storytelling & Uniqueness: Frame each item as having a history and being a one-of-a-kind find, rather than just old clothes.
• •Highlight Exclusivity & Curation: Continuously reinforce the idea of a meticulous selection process and the special nature of the items offered.
• •Maintain an Aspirational Voice: Speak to the discerning customer who appreciates quality, history, and individuality, and isn't afraid to stand out.
• •Subtly Integrate Ethical Values: Weave in the sustainability aspect as an inherent benefit of choosing high-quality vintage, appealing to the conscious consumer without being overly didactic.

Social Perception

Prestigious & High-End, Authentic & Trustworthy, A Destination for Fashion Insiders, Guardians of Fashion History, Inspirational & Aspirational, Chic & Charming

Copy Examples

• •Step into Madame Pauline, where Milan's heart beats with Parisian elegance. Discover vintage treasures, meticulously curated, each whispering a tale of timeless style. More than fashion, it's a legacy.
• •For the woman who defines herself beyond the fleeting. Madame Pauline Vintage offers an exclusive collection of hand-selected pieces – an ode to craftsmanship, individuality, and the enduring allure of true style.
• •Reimagine your narrative with Madame Pauline. Our Milanese salon is a sanctuary of high-quality vintage, where iconic designs from bygone eras await their next chapter. Embrace the art of dressing, consciously.
• •Beyond trends, lies distinction. Madame Pauline Vintage presents a symphony of carefully chosen garments and accessories, each selected for its unique voice and impeccable heritage. Dare to be timeless.
• •Indulge in the ultimate expression of personal style. At Madame Pauline Vintage, every piece is a testament to history, quality, and the sophisticated spirit of our ideal client – perhaps, a woman much like you.