Brand Tone

Creative, Artisanal, Passionate, Enthusiastic, Personal, Approachable, Unique, Eclectic, Quality-Conscious

Brand Values

• •Upcycling and Repurposing
• •Individuality and Personalization
• •Craftsmanship and Handmade Quality
• •Passion for Design and Interiors
• •Collaboration

Best Practices

• •Embrace Storytelling: Share the journey of a vintage piece or the inspiration behind a fabric. Connect emotionally by highlighting the 'passion' and 'story' in each lamp.
• •Use Evocative and Sensory Language: Words like 'radiant,' 'charming,' 'eclectic,' 'vibrant,' 'soulful' can capture the artisanal and unique nature of the products. Describe textures of fabrics and the character of vintage materials.
• •Highlight Uniqueness and Personalization: Consistently emphasize the 'custom-made,' 'one-of-a-kind,' and 'bespoke' aspects. Encourage customers to 'mix and match' and express their 'personality.'
• •Maintain an Enthusiastic and Approachable Voice: Write as if you're excitedly sharing a beautiful find or a creative idea. Be welcoming and open to collaboration and custom requests, mirroring the 'personalised guidance' offered.
• •Subtly Weave in Values: Casually mention the 'joy of upcycling' or the 'art of handmade' to reinforce brand principles without being preachy. Let the products and the process speak to these values.

Social Perception

Positive and Appreciative, Seen as a Source for Unique Statement Pieces, Associated with Quality and Style, Creative and Inspiring

Copy Examples

• •Don't just light a room, give it a soul. Discover unique, handcrafted lamps at Madame Garage, where vintage charm meets modern artistry. Your story, illuminated.
• •From forgotten treasures to radiant centerpieces. At Madame Garage, we lovingly transform unique finds into bespoke lamps that tell a tale. What will yours say?
• •Unleash your inner designer. In our Haarlem atelier, a vibrant playground of vintage bases and exquisite fabrics awaits. Let's craft a lamp as unique as your vision.
• •More than just a lamp, it's a Madame Garage. Born from a passion for the distinctive, each piece is handcrafted with soul, ready to bring a spark of individuality to your home.
• •Tired of the ordinary? Step into Madame Garage. We see beauty in the overlooked, potential in the past, and a unique lamp in every curated find. Illuminate your world, differently.