Brand Tone

Elegant, Artisanal, and Personal

Brand Values

• •Quality Craftsmanship
• •Sustainability
• •Customer-Centric Personalization
• •Authenticity

Best Practices

• •Emphasize "Parisian Atelier," Not Just "Made in France": Be specific. Using phrases like "from our Paris workshop," "handmade in the 20th arrondissement," or "crafted in our atelier" reinforces authenticity and paints a stronger picture than the more generic "Made in France."
• •Lead with Sensory and Emotive Language: The value of the product is in its feel and the emotion it evokes. Use words that appeal to the senses: "liquid drape of silk," "whisper-soft," "impeccable finish," and connect them to feelings: "effortless confidence," "timeless elegance," "personal luxury."
• •Always Frame "Made-to-Order" as a Benefit: Don't just state it as a fact. Frame it as a conscious choice for the customer and the planet. Use copy like: "A stand against overproduction," "Crafted just for you, to reduce waste," or "The beauty of a dress with no past, waiting only for your future."
• •Adopt a "Personal Couturier" Voice: Write as if you are speaking directly to a client in a fitting. Use inclusive and inviting language like "We create for you," "Let us tailor it to your measurements," and "How will you customize your piece?" This builds a relationship, not just a transaction.
• •Maintain Elegance in Simplicity: The brand's aesthetic is refined, and the copy should match. Avoid overly casual slang, excessive emojis, or cluttered sentences. The tone should be warm and personal but always maintain an undercurrent of sophistication and polish. Clear, confident, and graceful prose will best reflect the product.

Social Perception

Niche, high-quality, authentic Parisian couturier for special events, appealing to a discerning clientele who values unique, well-made clothing and a personal shopping experience, also perceived as a reliable B2B partner for high-end boutiques.

Copy Examples

• •Beyond the dress. It’s the whisper of Parisian silk against your skin, the confidence of a perfect fit, and the art of a single seamstress poured into a piece made just for you. Discover the Amélie dress, designed in our workshop, destined for your most memorable moments. #MadameEnSoie #ParisianChic #HandmadeLuxury #MadeToOrder
• •Your Dress, Your Story. In a world of mass production, we believe in the personal touch. Experience bespoke elegance with our handmade Parisian designs, tailored to your measurements and your desires.
• •The essence of effortless elegance lies in the details. Our Léa Blouse is crafted from the finest natural silk, offering a fluid drape that moves with you. Each blouse is handmade to order in our Paris atelier, ensuring an impeccable finish and a fit so personal, it feels like a second skin. Customizable in a palette of five timeless colors.
• •An Invitation to Timeless Style | The Atelier Unveils New Pieces
• •Your civil ceremony deserves a look as unique as your love story. Forget off-the-rack. At Madame-en-soie, we create customizable and made-to-measure wedding dresses and ensembles in the heart of Paris. For the modern bride who values craft over conformity. Book your virtual or in-person showroom appointment today.