Brand Tone

Expert, Practical, and Approachable

Brand Values

• •Quality and Reliability
• •Customer-Centric Service
• •Independence and Honesty
• •Efficiency and Cost-Effectiveness
• •Simplicity

Best Practices

• •Lead with the Problem, Sell the Solution: Start with the customer's pain point (high bills, inefficient heating) and present your products as the practical, effective solution. This aligns with the company's origin story.
• •Use the "Expert but Approachable" Voice: Combine clear, confident language about product benefits (e.g., "solid build," "highly efficient") with welcoming and supportive phrases (e.g., "give us a call," "we're here to help").
• •Incorporate Customer Language: Weave phrases and sentiments from positive reviews directly into your copy (e.g., "easy to install," "costs very little to run," "house has never been so warm"). This builds social proof and reinforces brand promises.
• •Emphasize Core Values in Every Message: Every piece of content should reflect the values of quality, simplicity, and honest support. Whether it's a product page or a social media post, the message should feel consistent and authentic.
• •Tell the Brand Story: Don't hide the "About Us" narrative. Referencing the company's origins as a family-run business born from necessity makes the brand more relatable and trustworthy than a faceless retailer. Use it to build an emotional connection.

Social Perception

Trustworthiness, Effectiveness, Value for Money, Exceptional Support

Copy Examples

• •Tired of soaring heating bills? Our family was too. That’s why we started Mad About Heat. Discover our range of robust, efficient solid-fuel boilers and take control of your home's warmth and your budget. Simple, reliable, and backed by expert advice.
• •Meet the workhorse your home has been waiting for. This multi-fuel boiler isn't just a machine; it's peace of mind. Built in the EU with solid engineering, it burns logs, wood waste, or coal with incredible efficiency. Forget complicated controls—this is straightforward, powerful heat you can rely on, winter after winter.
• •From a chilly Grade II listed house to a cosy modern home, our customers say it best: 'Wish we had bought it years ago!' Our latest installation is keeping another family warm and saving them money. Got a heating challenge? We're mad about solving it. Send us a message or call for a chat!
• •It all started with a single, shockingly high heating bill in our own home. We knew there had to be a better way. Mad About Heat was born from a simple need for reliable, affordable warmth. We've spent over a decade testing and selecting the best solid fuel boilers so you don't have to. We're not just sellers; we're users and experts.
• •Headline: Mad About Heat - Cut Your Heating Costs Description: Expert advice on powerful, easy-to-use wood & multi-fuel boilers. Fast UK & Ireland delivery. Find your perfect heating solution today.