Brand Tone

Feminine, Sophisticated, Confident, Expressive, Trendy, Fresh, Approachable, Inclusive, Quality-Conscious

Brand Values

• •Individuality & Self-Expression
• •Femininity & Sophistication
• •Confidence
• •Quality & Craftsmanship
• •Inclusivity/Niche Specialization
• •Fashion-Forward
• •Affordability & Durability

Best Practices

• •Embrace Feminine & Sophisticated Language: Use adjectives and phrasing that evoke elegance, grace, and style (e.g., "chic," "refined," "flattering," "sophisticated"). Avoid overly casual or slang-heavy language unless specifically targeting a younger segment within the "trendy" aspect.
• •Highlight Individuality and Confidence: Frame product benefits around how they empower the wearer to express themselves and feel good (e.g., "celebrate your unique style," "frames that let your personality shine," "wear your confidence").
• •Be Specific About the "Petite" Advantage (where applicable): When discussing the Petite collection, clearly articulate the benefit of a specialized fit without making it sound limiting. Focus on comfort, proportion, and how it enhances features.
• •Showcase Color & Design with Vivid Descriptions: Instead of just saying "colorful," use more evocative language like "vibrant hues," "playful patterns," "speckled effects," "brilliant reflections" as seen on their site. Connect these to the idea of personal expression.
• •Maintain an Approachable Professionalism: While sophisticated, the tone should still feel welcoming. Given the "affordability" aspect often mentioned by retailers, ensure the language isn't so high-fashion that it alienates potential customers seeking good value. Balance aspirational with accessible.

Social Perception

Specialized & Appreciated for Niche Focus, Stylish & Fashionable, Good Value, Canadian Brand, Limited Direct Consumer Awareness (Potentially)

Copy Examples

• •Headline: Finally. Frames as Unique as Your Face. Body: Tired of frames that overwhelm your features? Willow Mae Petite is designed for you. Discover sophisticated, feminine eyewear that celebrates your individuality without compromising on style. Express your confidence. Effortlessly.
• •Social Media Post: Splash of color, dash of chic! 💖 Our latest Willow Mae collection is here to brighten your look and fit like a dream. Because the best accessory is confidence. #WillowMaeEyewear #FeminineFrames #PetiteStyle #NewCollection #TrendyEyewear
• •Product Description Snippet: Crafted from premium Mazzucchelli acetate, the 'Leonie' frame isn't just beautiful, it's built to last. Experience the lightweight comfort and vibrant hues that let your true self shine through. Designed in Montreal for the modern woman.
• •Website Banner: Don't just see the world. Let the world see you. Willow Mae Eyewear: Feminine. Confident. Uniquely You.
• •Email Subject Line: Petite Perfect: Styles Designed to Dazzle. Email Body Snippet: Discover the Willow Mae Petite collection – where impeccable fit meets feminine flair. Explore vibrant colors and sophisticated shapes, all meticulously designed in Canada to enhance your natural beauty and boost your confidence.