Brand Tone

Transparent, Honest, Quality-Focused, Knowledgeable, Community-Oriented, Approachable, Passionate

Brand Values

• •Transparency
• •Honesty
• •Quality
• •Efficacy & Science-Backed Formulas
• •Customer Well-being
• •Versatility & Practicality

Best Practices

• •Highlight the benefits and how the specific formulations contribute to the customer's goals, referencing the 'science-backed' aspect.
• •Be Relatable and Supportive: Channel the founder's passion for making healthy eating enjoyable.
• •Maintain Honesty & Integrity: Directly address common concerns in the supplement industry (e.g., fillers, proprietary blends) by highlighting your commitment to avoiding these.
• •Show, Don't Just Tell, with Recipes: Leverage the unique selling proposition of the protein being good for baking/cooking.
• •Emphasize transparency, honesty, and quality in all communications.

Social Perception

Trustworthy source of high-quality supplements with an engaged community focused on macro-friendly recipes.

Copy Examples

• •Your health journey deserves honesty.
• •Every Macro1 Nutrition supplement is formulated with ingredients proven to work, delivering everything you need and nothing you don't.
• •From our high-quality ONE Protein designed for your kitchen creations to our transparent approach, we're here to help you thrive.
• •Crafting recipes that redefine 'healthy' one delicious bite at a time.
• •Fuel your body with science-backed nutrition. No fillers, just results.