Brand Tone

Approachable, Educational, and Passionate

Brand Values

• •Sustainability and Eco-Responsibility
• •Natural and High-Quality Ingredients
• •Handmade and Local
• •Education and Community
• •Transparency

Best Practices

• •Lead with Your "Why": Always connect your products back to your core mission. Don't just sell a soap; sell a small act of environmental preservation and a moment of natural self-care.
• •Emphasize "Handmade in Québec": This is a powerful differentiator. Use phrases like "Artisan-made," "Crafted in the Laurentides," and "Fait au Québec" to build trust and appeal to customers who value local production.
• •Maintain an Educational Tone: Use your copy to teach. Explain what an ingredient does (e.g., "green clay helps to gently detoxify"), why a practice is better (e.g., "our cold-process method preserves the natural benefits of the oils"), or how to use a product for best results.
• •Use a Warm and Personal Voice: Write as if you are speaking to a friend in your community. Use "we" and "you." When responding to comments or emails, be personal and approachable to reflect the brand's founder-led identity.
• •Weave in the Zero-Waste Lifecycle: Remind customers of the full lifecycle of your products. Mention the recyclable or reusable containers, the compostable shipping materials, and how choosing a solid shampoo bar eliminates a plastic bottle from a landfill. This reinforces the primary value proposition.

Social Perception

Highly positive. Perceived as a genuine and committed eco-conscious brand, offering effective, high-quality products and valued for its educational mission. The founder is seen as an authentic, passionate leader, contributing to strong community credibility.

Copy Examples

• •Bring the forest into your shower. Our artisan soap is handcrafted with cedarwood and pine essential oils to ground your senses. Made with 100% natural ingredients and saponified to be gentle on sensitive skin. Good for you, good for our planet. 🌲 #FaitAuQuébec #ZeroWasteLiving #NaturalSkincare
• •Ready to ditch store-bought products? Join our fun, hands-on workshop and learn the art of cold-process soap making. We provide all the natural ingredients and guidance you need. Perfect for a creative afternoon! Limited spots available in Saint-Jérôme. Sign up today and start your zero-waste journey! #DIY #EcoWorkshop #Laurentides
• •Handmade with Love, Inspired by Nature. Discover our collection of zero-waste wellness products, crafted right here in Québec. Free shipping on orders over $100.
• •Did you know the secret to shiny, voluminous hair could be in a plant? Marshmallow root, a key ingredient in our solid shampoos, is a natural wonder for soothing itchy scalps and nourishing hair from root to tip. It’s just one of the ways we harness the power of nature. Explore the difference natural ingredients can make. #NaturalHaircare #SustainableBeauty
• •Create a relaxing atmosphere with our hand-poured soy wax candle. Scented with phthalate-free fragrances, it burns cleanly and safely in your home. The best part? The beautiful ceramic cup is designed to be reused long after the candle is gone! It's our little way of helping you reduce waste, beautifully. #SoyCandle #EcoHome #Handmade