Brand Tone

Aspirational, chic, feminine, empowering, friendly, and personal, fostering a sense of community and insider access.

Brand Values

• •Timeless Style with a Modern Twist
• •Quality and Craftsmanship
• •Empowerment and Confidence
• •Joy and Passion for Fashion

Best Practices

• •Maintain a Consistent Voice: Whether it's a product description, a social media caption, or an email newsletter, the tone should always be aspirational, chic, and feminine. This creates a cohesive and recognizable brand identity.
• •Highlight the "Why": Go beyond just describing the product. Share the inspiration behind the collections and the values that drive the brand. This helps to build a deeper connection with the audience.
• •Engage with the Community: Actively respond to comments and messages on social media. Feature user-generated content to show appreciation for customers and build a sense of community.
• •Use Storytelling: Share the story of the brand's founder, the craftsmanship behind the pieces, and the real-life women who wear them. This makes the brand more relatable and memorable.
• •Be Transparent: Address customer feedback, both positive and negative, in a professional and timely manner. This builds trust and shows that the brand values its customers' opinions.

Social Perception

Primarily viewed as an affordable and stylish alternative to luxury accessory brands, often compared to high-end designers. Perception is generally positive regarding trendy designs and affordability, though there are some concerns about product longevity. Collaborations with influencers enhance its image as current and well-connected in fashion.

Copy Examples

• •Meet your new forever pieces. ✨ Our latest collection is a celebration of timeless elegance with a touch of modern magic. Because true style never goes out of fashion. #MacRaeAndCo #TimelessJewelry #ModernClassic
• •Elevate your everyday. For a limited time, enjoy 20% off our curated collection of accessories designed to make you shine. Don't just accessorize, make a statement. #StyleInspiration #JewelrySale
• •Boldly feminine, our new floral earrings are the perfect way to add a touch of romance to any outfit. Handcrafted with delicate details, they're designed to be as unique as you are. #StatementEarrings #FeminineStyle
• •Be the first to know! Our exclusive summer collection, inspired by sun-drenched days and warm nights, is almost here. Get ready to fall in love with pieces that are made to be treasured. #SummerStyle #NewCollection
• •At MacRae & Co., we believe that the right accessories can do more than just complete an outfit – they can empower you. We're dedicated to creating beautiful pieces that help you feel confident and seen. #Empowerment #BoldAndBeautiful