Brand Tone

Professional and Authoritative, Supportive and Caring, Informative and Educational, Trustworthy and Reassuring, Approachable and Empathetic

Brand Values

• •Quality and Efficacy: Providing high-quality, medical-grade garments that deliver effective compression and support for optimal healing and results.
• •Patient Well-being and Comfort: Prioritizing the comfort and positive experience of individuals during their recovery period.
• •Expertise and Collaboration: Working closely with medical professionals to design and offer the best possible products.
• •Customer Focus: Aiming to provide excellent customer service and support.
• •Innovation: Continuously improving their products, such as the introduction of new fabrics like LUXURA and adapting garments to customer needs.
• •Safety: Ensuring products are safe for sensitive skin and meet medical standards.

Best Practices

• •Prioritize Patient/Customer Benefit: Always frame copy around how the product helps and supports the user during a vulnerable time (e.g., "supports your healing," "ensures comfort").
• •Use Clear, Accessible Language but Maintain Professionalism: Avoid overly technical jargon where possible, but ensure the language reflects medical-grade quality and expertise. Explain benefits clearly.
• •Emphasize Trust and Expertise: Regularly mention collaborations with medical professionals, certifications (CE-marked), and the quality of materials to build and maintain credibility.
• •Be Empathetic and Supportive: Acknowledge the challenges of recovery and position the brand as a caring partner in the healing journey. Use words like "gentle," "comfort," "support," and "confidence."
• •Educate and Inform: Provide valuable information that goes beyond just selling a product. Offer guidance, tips, and explanations to empower the customer (e.g., through blog posts, detailed product descriptions, social media Q&As).

Social Perception

Trusted by Professionals, Valued by Patients, Reliable and High-Quality, Supportive for Recovery

Copy Examples

• •Headline: Heal Smarter, Recover Stronger. Body: "Experience the medical-grade compression trusted by UK surgeons. Our expertly designed garments support your body’s natural healing process, ensuring comfort and confidence every step of the way. Discover the macom difference for your post-surgery care."
• •Headline: Your Comfort, Our Priority. Body: "Navigating post-surgery recovery? Our new LUXURA range combines the softest, breathable fabric with essential medical-grade support. Feel secure and comfortable as you heal. Because your well-being is at the heart of what we do."
• •Headline: Expertly Crafted for Your Journey. Body: "Developed with leading surgeons, macom medical garments offer targeted compression to reduce swelling and promote optimal healing. From our signature post-op bras to full body support, find the perfect fit for your needs. Learn more on our blog."
• •Headline: Confidence in Every Fibre. Body: "Feel the macom medical difference: CE-marked, hypoallergenic, and designed for sensitive skin. Our garments provide the gentle yet firm support you need after surgery or childbirth, helping you embrace your recovery with confidence."
• •Headline: The Support You Deserve, The Quality You Expect. Body: "Thousands trust macom medical for their post-operative and shapewear needs. Our handmade garments are crafted for durability, comfort, and effective results. Join our community and experience the support that makes a difference."