Brand Tone

friendly, community-focused, passionate (about food and drink), and high-quality

Brand Values

• •Curiosity
• •Candour
• •Care
• •Quality
• •Contentment
• •Community
• •Heritage & Family
• •Sustainability & Ethics
• •Experience

Best Practices

• •Emphasize Community and Connection: Always highlight how Macknade brings people together, supports local producers, and fosters a sense of belonging. Use words like "together," "shared," "community," "local."
• •Showcase Passion and Expertise: Convey a genuine love for food and drink. Let the knowledge and enthusiasm of the Macknade team shine through. Use descriptive, evocative language when talking about products.
• •Root in Heritage, Look to the Future: Acknowledge the long family history and tradition of quality while also embracing innovation and new offerings (like wellness). Balance terms like "heritage," "since 1847" with "discover," "new," "experience."
• •Focus on Quality and Experience: Consistently reinforce the high standards of products and the unique, enjoyable experience of visiting or interacting with Macknade. Use words like "quality," "finest," "best-loved," "experience," "paradise."
• •Maintain a Friendly and Approachable Voice: Even when discussing high-quality or specialist items, keep the tone welcoming and inclusive. Avoid overly technical jargon unless explaining something specific where expertise is valued (e.g., butchery techniques, cheese provenance). Use contractions and a conversational style where appropriate.

Social Perception

high-quality food hall offering a wide variety of excellent produce, including local and international (especially Italian) items

Copy Examples

• •Discover the heart of Kent's food scene at Macknade. For over 175 years, we've been bringing communities together over a shared love for quality food and drink. Explore our bustling food hall, chat with our passionate team, and taste the difference that care and quality make. Your foodie adventure starts here.
• •From orchard to our shelves, we're proud to champion the incredible bounty of Kent. At Macknade, you'll find the freshest seasonal produce, sourced directly from local farmers we know and trust. It's all part of our commitment to quality, community, and supporting the hands that feed us.
• •Step into a world of flavour at our renowned delicatessen. With one of the UK's largest cheese selections, perfectly cured charcuterie, and vibrant antipasti, our experts are ready to help you discover your new favourite. Let's create the perfect platter together.
• •More than just a food hall, Macknade is where community happens. Join us for [Event Name] and connect with fellow food lovers, enjoy [Activity/Music/Tastings], and experience the vibrant Macknade spirit. Because good food is even better shared.
• •We believe that great taste and doing good go hand in hand. At Macknade, we're dedicated to sourcing ethically, supporting sustainable practices, and caring for our environment. It's a legacy we're proud of, ensuring quality for today and a better tomorrow for all.