Brand Tone

Professional, Authoritative, and Innovative. On platforms geared towards company culture, the tone softens to become more Collaborative and Personable.

Brand Values

• •Expertise
• •Integrity
• •Innovation
• •Collaboration
• •Problem-Solving

Best Practices

• •Prioritize Clarity and Precision: Use clear, direct language that communicates technical expertise without relying on excessive jargon. When technical terms are necessary, explain them simply. The goal is to sound knowledgeable, not confusing.
• •Maintain a Professional Voice: Avoid overly casual language, slang, or humor that could undermine the brand's authority. The tone should always reflect expertise and reliability, especially on platforms like LinkedIn and the company website.
• •Focus on Solutions, Not Just Features: Frame your copy around the problems you solve and the value you deliver to clients. Instead of saying "We use agile methodology," say "Our agile approach ensures your project adapts to change, delivering value faster."
• •Adapt the Tone by Platform: While the core values remain the same, slightly adjust the tone for each social channel. Keep it strictly professional on LinkedIn, but allow for more personality and culture-focused content on Instagram or Facebook to humanize the brand.
• •Use Data and Evidence: Reinforce claims with data, case studies, and client testimonials whenever possible. This builds credibility and aligns with the brand's value of integrity and expertise. For example, "We helped Client X increase operational efficiency by 30%."

Social Perception

Macklein is perceived as a highly specialized and credible technology firm. They are seen as experts in their field, particularly in software development and IT solutions. Among its clientele and industry peers, it has built a reputation for being reliable, professional, and technologically advanced.

Copy Examples

• •Headline: Don't Just Keep Up. Innovate. Body: Your legacy systems are costing you more than just money—they're costing you opportunities. At Macklein, we build custom software solutions that propel you past the competition. Let's architect your future.
• •Copy: Great code is built on collaboration. Great companies are built on people. We're proud of the team that turns complex challenges into powerful solutions. #Macklein #TechTeam #SoftwareDevelopment #Innovation
• •Headline: We Build the Technology That Builds Businesses. Sub-headline: Macklein is your dedicated partner in digital transformation. From complex software engineering to strategic IT consulting, we deliver robust solutions that drive growth and efficiency.
• •Text: What's the biggest challenge in enterprise software integration? We're seeing a major trend in [mention specific trend]. Our latest article breaks down how to navigate it effectively. #SoftwareEngineering #Tech #Innovation #B2B
• •Subject: Is Your Technology a Bottleneck or a Breakthrough? Body Snippet: Let's ensure it's the latter. Discover how Macklein’s tailored IT strategies can unlock your company's true potential...