Brand Tone

Artistic & Unique, Modern & Edgy (subtle), Personal & Passionate, Developing/Emerging, Bilingual (Spanish/English)

Brand Values

• •Craftsmanship/Artisanry
• •Individuality/Uniqueness
• •Quality (implied)
• •Potential Cultural Connection

Best Practices

• •Develop a Brand Voice Guide: Define your brand's personality (e.g., "Artistic, Confident, Slightly Mysterious, Passionate"). List a few "we are" (e.g., "We are unique, handcrafted, expressive") and "we are not" (e.g., "We are not mass-produced, generic, fast-fashion") words/phrases. This helps anyone writing copy to stay aligned.
• •Focus on "Show, Don't Just Tell": Instead of saying "our jewelry is unique," describe *what makes it unique* – the specific design elements, the inspiration, the handmade process. Use vivid language that evokes the artistic nature of the pieces.
• •Embrace Your Niche: If the brand is about handmade, artistic, and perhaps Colombian-inspired pieces, lean into that. Use language that resonates with customers seeking something special and distinct, rather than trying to appeal to everyone. Highlight the "why" behind the designs.
• •Be Consistent Across Platforms: The tone used on Instagram captions should align with product descriptions on the website (when public), email newsletters, and any other customer communication. This builds a cohesive brand identity. If using bilingual content, ensure quality and consistency in both languages.
• •Engage Authentically: When responding to comments or messages, maintain the established brand tone. If it's artistic and personal, responses should feel genuine and reflect that, rather than being overly corporate or generic. This builds a stronger connection with the audience.

Social Perception

Likely perceived as a niche, artisan jewelry brand with stylish and unique pieces. Followers of the Instagram account are likely attracted to the aesthetic of the jewelry shown. The password-protected website might create a sense of exclusivity for some, but for others, it could be a barrier to engagement and purchase, potentially leading to curiosity mixed with slight frustration or a perception of being "not yet open for business" to a wider audience.

Copy Examples

• •Instagram Post (Showcasing a new necklace): Sculpted by hand, designed to be noticed. Our latest [Necklace Name] isn't just an accessory; it's a piece of wearable art. Discover the story in every detail. #Mackhiavetta #HandmadeJewelry #UniqueDesign #ArtisanMade #StatementPiece
• •Email Subject Line (for a new collection launch - once the store is public): Unveiled: The [Collection Name] Collection – Artistry You Can Wear.
• •Product Description Snippet (for an edgy ring): Dare to be different. The [Ring Name] ring wraps your finger in [material, e.g., sterling silver] with an unconventional silhouette that speaks to the bold spirit within. Handcrafted for those who write their own rules. #MackhiavettaStyle #EdgyJewelry #HandmadeRing
• •Instagram Story (Series of images/videos showing the making process): *Slide 1 (Video snippet of hands working):* From vision to reality... *Slide 2 (Close-up of a detail being crafted):* ...each Mackhiavetta piece is born from passion and precision. *Slide 3 (Final product shot):* Experience handmade. #BehindTheCraft #Mackhiavetta
• •Website "About Us" Snippet (once public): At Mackhiavetta, we believe jewelry is more than adornment – it's a form of self-expression. Born from a love for unique design and skilled craftsmanship (with roots in Colombian artistry), each piece is meticulously handmade to bring a touch of the extraordinary to your everyday. We don't follow trends; we aim to create timeless treasures that tell your story.