Brand Tone

Aspirational & Functional

Brand Values

• •Convenience
• •Novelty
• •Accessibility

Best Practices

• •Create a Brand Voice Chart: Develop a simple chart that defines your brand's personality. For example: "We are: Creative, Helpful, and Modern. We are not: Overly technical, clinical, or boring." Share this with anyone who writes for the brand.
• •Focus on "Why," Not Just "What": Instead of only describing a product's features (the "what"), focus on the benefit it brings to the customer's life (the "why"). For example, instead of "This lamp has 16 colors," try "Find the perfect color to match your mood and create your ideal atmosphere."
• •Establish a Unique Story: The "About Us" page is valuable real estate. Replace the generic text with a story. Why was Makaleeh started? What is the passion behind finding these "creative" products? A personal story creates an emotional connection.
• •Engage with a Consistent Voice: Once social media accounts are established, ensure all replies, comments, and posts adhere to the defined brand tone. If the tone is friendly and helpful, every customer interaction should reflect that.
• •Maintain Consistency Across All Channels: The tone used in an email newsletter should match the tone on the website's product descriptions and any future social media posts. This consistency builds brand recognition and trust. Customer perception is highly influenced by consistent experiences with a brand.

Social Perception

Undefined & Neutral

Copy Examples

• •Can’t catch the sunset today? We’ve got you. Bring the golden hour into any room, any time. Light up your life, one sunset at a time. #MakaleehHome #SunsetLamp #GoldenHourEveryday
• •Fresh Juice, Anywhere. Your Daily Boost, Simplified. From your kitchen counter to your office desk, our Portable Electric Juicer makes healthy living easy. Blend your favorite smoothies and juices on the go. Shop now and get free shipping!
• •✨ Don't Just Tidy Your Home, Brighten It! 25% Off Creative Home Gadgets.
• •Your Personal Universe Awaits. Transform your ceiling into a breathtaking galaxy with our Astronaut Star Projector. Whether you're setting a magical mood for movie night or helping your little ones drift off to sleep, this projector turns any room into a cosmic escape. Explore the stars from the comfort of your bed.
• •Clever Gadgets for a Brighter Home. Discover our collection of creative solutions designed to make your daily life simpler and more beautiful.