Brand Tone

friendly, positive, and family-oriented

Brand Values

• •Commitment
• •Taking Initiative
• •Honest & Ethical
• •Growth
• •Positive
• •Big Picture
• •family happiness through outdoor fun
• •safety
• •quality
• •customer support

Best Practices

• •Emphasize Family and Togetherness: Use language that evokes shared experiences, joy, and making memories as a family.
• •Maintain a Positive and Encouraging Voice: Focus on the benefits of outdoor play – health, happiness, and fun. Use upbeat and optimistic language.
• •Highlight Safety and Quality: Reassure customers by mentioning safety standards, durable materials, and product testing where appropriate.
• •Keep it Simple and Accessible: Use clear, straightforward language that is easy for busy parents to understand. Avoid overly technical jargon.
• •Incorporate a Call to "Play" or "Action": Directly encourage engagement with the outdoors and their products, aligning with their slogan "Let's Go Out & Play!".

Social Perception

a company focused on outdoor family recreation and activity. They aim to provide products that encourage health, exercise, and family interaction as a balance to technology.

Copy Examples

• •Headline: Make Every Day an Adventure! Discover Machrus Outdoor Fun. Body: Tired of screens? Get the whole family moving and laughing with our durable trampolines, exciting swing sets, and more. Create memories that last a lifetime, right in your own backyard. Let's go out & play!
• •Headline: Quality Fun, Built to Last. That's the Machrus Promise. Body: We believe in bringing smiles and sunshine to your family with outdoor gear you can trust. From sturdy trampolines to cozy greenhouses, our products are designed for safety, durability, and endless enjoyment. Invest in happiness!
• •Headline: Bring Home the Giggles! Machrus: Your Partner in Play. Body: Hear that? It's the sound of pure joy! Our range of trampolines, sleds, and sports sets are here to turn any day into a play day. Easy to set up, safe to use, and guaranteed to spark some serious fun.
• •Headline: More Sunshine, More Smiles. Explore the Outdoors with Machrus. Body: Encourage active play and family bonding with our exciting collection of outdoor recreational products. From thrilling trampoline jumps to relaxing afternoons in your own greenhouse, we help you make the most of every season.
• •Headline: The Heart of Your Backyard Fun Starts Here. Body: Machrus is dedicated to increasing positivity through safe, innovative, and active outdoor products for everyone in the family. Join thousands of happy families and let's create some unforgettable moments together!