Brand Tone

authentic, mindful, sophisticated, and aspirational

Brand Values

• •Quality
• •Authenticity & Tradition
• •Ethical Sourcing
• •Well-being & Balance
• •Modern Convenience
• •Customer Experience

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand voice (e.g., authentic, mindful, sophisticated, aspirational), including do's and don'ts for language, tone, and style. This ensures everyone creating content is aligned.
• •Emphasize Storytelling: Share the stories behind your teas – their origins, the inspiration (like chadō), the ethical sourcing journey, and the meaning of "MaChii." This reinforces brand values and creates an emotional connection.
• •Use Sensory Language: Describe the aromas, tastes, and even the feeling of drinking MaChii Tea to immerse the audience in the experience. Connect this to the values of quality, natural ingredients, and well-being.
• •Maintain Visual-Verbal Consistency: Ensure that the language used in copy aligns with the visual aesthetic of the brand (elegant, clean, modern). The words should evoke the same feelings as the images.
• •Educate and Inspire, Don't Just Sell: Position MaChii Tea as a guide to a better tea experience and a more balanced lifestyle. Share knowledge about tea, its benefits, and mindful consumption, rather than solely focusing on product features.

Social Perception

High-Quality & Premium, Trustworthy, Aspirational & Mindful, Growing International Presence

Copy Examples

• •Headline: Discover Your Inner Chii: The Art of Modern Tea. Body: At MaChii Tea, we journey the globe to bring you rare and precious teas, ethically sourced and blended for balance. Elevate your ritual with every sip. Taste the purity, feel the harmony.
• •Social Media Post (Image: Beautifully brewed cup of MaChii Tea): Pause. Breathe. Steep. Our [Tea Name] blend, crafted with hand-picked [Ingredient 1] and soothing [Ingredient 2], is more than just tea – it's a moment of tranquility in your day. Experience the MaChii difference: pure ingredients, profound flavor. #MaChiiTea #MindfulSipping #TeaRitual #EthicallySourced
• •Product Description (for a Matcha product): Embrace the vibrant energy of authentic Japanese Matcha. Stone-ground to perfection, our ceremonial grade Matcha offers a smooth, rich flavor and a calm, focused alertness. Sourced with respect for tradition and nature, it’s your path to a balanced body and mind. #MatchaLove #MaChiiWellness #CeremonialGrade
• •Email Subject: A Special Invitation: Experience the Soul of Tea with MaChii. Email Body Snippet: Dear [Customer Name], We believe tea is an experience, a journey to well-being. Inspired by the ancient wisdom of chadō, MaChii Tea offers blends that nurture your body and spirit. Explore our new collection and find the perfect cup to enrich your daily life.
• •Website Banner: From Crop to Cup, Crystal Clear. Sub-text: We believe in the natural beauty of tea. That’s why MaChii Tea uses only real tea leaves, fresh herbs, and natural fruits. No artificial anything – just pure, ethically sourced goodness, designed for your modern life. Discover teas with purpose.