Brand Tone

aspirational, warm, and personal

Brand Values

• •Individuality and Self-Expression
• •Handcrafted Quality and Charm
• •Community and Small Business Support
• •Inclusivity and Inspiration
• •Personal Connection

Best Practices

• •Lead with "You" and "Your": Always frame the copy around the customer's experience, style, and feelings. Use phrases like "Your style evolution begins now" and "redefine your wardrobe with items that complement your individuality" to make the message personal and empowering.
• •Blend Aspirational and Actionable Language: Start with an inspiring, high-level concept (e.g., "Embrace the charm of boho beauty") and follow it with a clear, direct call to action (e.g., "Explore our online store today").
• •Incorporate Storytelling Elements: Whether it's the origin of the brand (from The Bath Boutique), the inspiration behind a collection, or a personal touch like Macee the dog, weaving in narrative details makes the brand more memorable and relatable.
• •Use Sensory and Emotive Words: Words like "charm," "soul," "vintage vibes," "handcrafted," and "treasures" evoke a feeling of warmth, quality, and uniqueness. For products like soaps, descriptive words like "wonderful lather" and "gentle feel" are effective.
• •Maintain Consistency Across Platforms, but Adapt the Format: The core message of individuality and handcrafted charm should be consistent. However, the delivery should be adapted for each platform —inspirational quotes and curated photos for Instagram, community-building and events on Facebook, and short, engaging videos for TikTok.

Social Perception

Positive, with evidence of high customer satisfaction for product quality and customer service, and strong integration into local artisan communities.

Copy Examples

• •Your story is one-of-a-kind. Your accessories should be too. Introducing our new line of boho-western handbags—handcrafted to carry your world and reflect your unique spirit. Find the piece that speaks to you. #MaceeRoseTradingCo #BohoWestern #UniqueStyle
• •Home is where your soul feels most like itself. Create your sanctuary with our collection of rustic decor and vintage treasures. From handcrafted wall art to cozy textiles, find the perfect accent to make your space uniquely yours. Shop now and save 15% on our Home & Living collection.
• •Wash away the day and welcome a moment of pure tranquility. Our Lemon Sugar Foaming Hand Soap is crafted with gentle, high-quality ingredients for a wonderful lather that leaves your skin soft and beautifully scented with a perfect mix of sweet and tart. A simple luxury for your kitchen or bath.
• •✨ New arrivals just dropped! ✨ Get ready to elevate your style with these unique boho treasures. Which piece is calling your name? Let us know in the comments! 👇 Tap the link in bio to shop before they're gone! #ShopSmall #BohoVibes #HandcraftedJewelry
• •Subject: Find Your Brilliance ✨ | Inside this week's newsletter... Inspired by the idea that we all have an inner light, our latest collection is curated to help you shine. Discover handcrafted jewelry and unique accessories designed to complement your individuality and empower your journey. Explore the collection and let your style tell your story.