Brand Tone

Sophisticated & Elegant, Personal & Welcoming, Passionate & Enthusiastic, Contemporary & Forward-Thinking, Empowering & Positive, Playful & Fun

Brand Values

• •Quality & Timeless Style
• •Personalized Customer Experience
• •Support for Irish & Emerging Designers
• •Authenticity & Curated Selection
• •Sustainability
• •Empowering Women & Age Positivity
• •Love for Fashion & Fun

Best Practices

• •Embrace Elegant Enthusiasm: Combine sophisticated language with genuine passion for fashion. Use descriptive adjectives that evoke quality and style, but also convey excitement for new arrivals and the joy of dressing well. (e.g., "Exquisite new silks have just landed, and we're simply buzzing to show you how they move!")
• •Prioritize the Personal Touch (Even Online): Write as if you're speaking to a valued friend or client. Use "you" and "we" to create a connection. Offer advice and solutions, emphasizing the personalized experience available in-store and mirrored through online support. (e.g., "We're here to help you find that perfect piece for your upcoming event.")
• •Highlight Heritage and Modernity: Weave in the story of Macbees' 40-year legacy while showcasing a forward-thinking approach to new designers and sustainable practices. This builds trust and shows relevance. (e.g., "Four decades of style, and we're still passionately seeking out the most exciting new designs for you.")
• •Champion Your Values: Consistently integrate core values like "empowering women," "age positivity," "supporting Irish design," and "buy less, buy better" into messaging where appropriate. This reinforces brand identity. (e.g., "Feel confident and fabulous at every age with our curated collection that celebrates you.")
• •Adapt to the Platform, Maintain the Essence: While the style might be more playful and visual on TikTok than on the website's "About Us" page, the underlying essence of quality, passion for fashion, and a welcoming approach should remain consistent. The core message of stylish, curated fashion and personal service should translate across all channels.

Social Perception

Respected & Established, High-Quality & Luxurious, Knowledgeable & Helpful Staff, Unique & Stylish Destination, Trustworthy

Copy Examples

• •Instagram Post (New Collection): Step into a world of vibrant colour and exquisite design. ✨ Our latest collection from [Designer Name] has arrived, offering timeless pieces that empower and inspire. Discover the art of dressing up, beautifully. #MacbeesKillarney #NewCollection #LuxuryFashion #IrishBoutique #StyleInspiration
• •Website Banner (Mother of the Bride): Your Daughter's Special Day, Your Unforgettable Style. At Macbees, find the perfect Mother of the Bride or Groom ensemble, curated with elegance and personalised attention. Let our style advisors help you shine. Book your appointment today. [Link]
• •Facebook Ad (Sustainability Focus): Invest in Style, Cherish Forever. 🌿 At Macbees, we believe in buying less by choosing well. Explore our Conscious Edit, featuring stunning designs from sustainable brands that don't compromise on luxury or ethics. #MacbeesConsciousEdit #SustainableFashion #BuyLessChooseWell #KillarneyStyle
• •Email Newsletter Subject: Be Unforgettable: Occasion Wear That Tells Your Story. Body Snippet: From race day glamour to milestone celebrations, Macbees Killarney offers a curated selection of show-stopping outfits. We’re passionate about finding you that perfect piece that’s not just a dress, but a memory in the making. Our expert stylists are ready to help you discover looks that reflect your unique personality and ensure you feel incredible. [Shop Occasion Wear]
• •TikTok Video Caption (Styling Tip): Weekend vibes calling! ✨ Watch how we style this versatile [Item, e.g., Essentiel Antwerp knit] for three different looks! Which one is your favourite? Let us know in the comments! 👇 #MacbeesStyle #StylingTips #FashionFun #KillarneyBoutique #OOTDInspo @[DesignerTag]