Brand Tone

passionate, educational, and accessible

Brand Values

• •Authenticity
• •Discovery
• •Quality and Curation
• •Sustainability
• •Community

Best Practices

• •Lead with Passion, Follow with Knowledge: Always start with an emotional connection to the champagne—the story, the taste, the occasion. Then, provide the educational details that empower the consumer.
• •Champion the Winemaker: Whenever possible, make the producer the hero of the story. Share their philosophy, their history, and what makes their approach unique.
• •Use Accessible Language: Avoid overly technical jargon. Describe flavors and aromas in a way that is relatable and evocative, making the world of champagne feel inclusive.
• •Maintain a Consistent Visual and Verbal Identity: Ensure that the elegant, clean aesthetic of the brand is matched by a sophisticated yet warm and welcoming tone of voice across all platforms.
• •Encourage Interaction and Community: End your communications with open questions or invitations to engage (e.g., "What's your favorite style of champagne?", "Join us at our next event!"). This reinforces the brand's value of community.

Social Perception

MA CAVE À CHAMPAGNE is perceived as a specialist online retailer for the modern champagne enthusiast, positioned as a bridge between traditional champagne houses and independent growers, making a wide spectrum of the champagne world accessible to a broader audience. It is seen as more than just a store, but a platform for champagne education and appreciation.

Copy Examples

• •Meet the artisans behind the bubbles. We spent the day with the family at Champagne Paul Lebrun, where passion for the craft is passed down through generations. Their Blanc de Blancs is a testament to their dedication, with a crispness that tells the story of their unique terroir. Discover the heart of champagne on our website. #ChampagneLovers #GrowerChampagne #MaCaveAChampagne
• •From the Grand Marques to hidden gems. Explore our curated collection of champagnes and discover the story in every bottle. Your journey into the heart of Champagne starts here.
• •Don't just drink champagne, experience it.
• •Join us for a glass! MA CAVE À CHAMPAGNE is hosting a pop-up tasting event at the city market this Saturday. Come and explore a selection of our finest champagnes, from celebratory bubbles to gastronomic delights. We can't wait to share our passion with you!
• •This champagne is not only a delight for the senses but also a tribute to the land. Certified with 'Haute Valeur Environnementale,' it represents a commitment to biodiversity and sustainable farming. With each sip, you're tasting the pure expression of a healthy and respected vineyard.