Brand Tone

friendly, helpful, and community-centric

Brand Values

• •Community Enrichment
• •Empowerment
• •Family First
• •Collaboration Over Competition
• •Authenticity and Trust

Best Practices

• •Always use a relatable, friendly, and empathetic tone. Write as if you're sharing a great tip with a good friend. Avoid overly formal or corporate language.
• •Emphasize the "local" aspect in all communications. Mention specific towns, neighborhoods, and local landmarks to build a strong sense of community and relevance for your readers.
• •Don't just list an event; explain why it's great for families. Is it educational, a good way to burn off energy, or perfect for a specific age group? Provide the benefit, not just the feature.
• •Employ energetic verbs and positive adjectives. Phrases like "Discover," "Explore," "Don't miss out," and "Get ready for" create excitement and encourage engagement.
• •Whether writing an article, a review, or a social media post, be genuine. Share real experiences and tips. This authenticity is the cornerstone of the brand's trust and credibility with its audience.

Social Perception

Macaroni KID is perceived as an invaluable and trusted local resource, consistently referred to as the "go-to" source for parents seeking activities. It's seen as effective in creating connections, supporting local businesses, and making family life easier and more fun. Publishers are often regarded as local celebrities or key community influencers, and the brand is praised for its hyper-local focus and association with community-building.

Copy Examples

• •Say Goodbye to 'I'm Bored!' Your Ultimate Hyper-Local Summer Fun Guide is Here. Discover 50+ can't-miss events and activities to keep your little ones entertained, stimulated, and exhausted.
• •Tired of endlessly searching for weekend plans? 😩 We've done the work for you! Our latest guide features the top 5 FREE family events happening in [Your Town] this weekend. From park playdates to story time, your adventure starts here. Link in bio to find your family fun! #FamilyFun #LocalEvents #[YourTown]Moms
• •Hello, fellow adventurers! Ready to make some memories? This week's newsletter is packed with hidden gems and family-favorite outings right in our backyard. We're talking splash pads, craft fairs, and where kids eat free. Let's dive in!
• •Want to connect with thousands of local families? Partner with Macaroni KID, the trusted, go-to resource for parents in [Your Town]. We don't just advertise; we build community. Let's tell your story.
• •Be the go-to resource for fun in your community. Launch your own business, work from home, and empower fellow parents with Macaroni KID. Your new journey starts here.