Tono de Marca

Nostalgic, traditional, and community-focused for heritage aspects; playful, trendy, and energetic for social media and modern offerings.

Valores de Marca

• •Tradition & Heritage
• •Customer Loyalty
• •Quality & Local Pride
• •Adaptability & Modernization

Mejores Prácticas

• •Segment by Platform: Maintain the nostalgic and traditional tone on the website's core pages (About Us, Homepage) and in print. Use the playful, energetic tone for social media, especially TikTok and Instagram Reels, to attract and engage a modern audience.
• •Bridge the Two Identities: Use storytelling to connect the heritage with the modern offerings. For example, 'We've been serving classic vanilla since 1960, but our new Crumble Bowl is what everyone's talking about today!' This honors the past while promoting the present.
• •Emphasize 'Seaside' and 'Tradition': These keywords are central to the brand's identity. They should be woven into product descriptions, social media bios, and marketing materials to reinforce the core values.
• •Incorporate User-Generated Content (UGC): Actively encourage and share customer photos and videos (with permission). This validates the brand's social perception and builds a stronger sense of community, aligning with their value of customer loyalty.
• •Maintain a Unified Visual Brand: While the tone may shift slightly by platform, the visual elements (logo, core colours, typography) should remain consistent across the physical shop, the website, and all social media to ensure the brand is always recognizable.

Percepción Social

Overwhelmingly positive, perceived as a beloved, must-visit, traditional yet adaptable ice cream parlour, celebrated for catering to modern dietary needs and its viral, fun presence on social media.

Ejemplos de Copy

• •Same coast, same classic taste since 1960. From generations of families sharing a cone on the High Street to our rock being sent nationwide, some things are just tradition. What's your favourite memory with us? #Mablethorpe #SeasideTradition
• •Can't make it to the coast? We'll bring the coast to you. Your favourite seaside rock, fudge, and nougat, delivered from our shop straight to your door. Order now and keep the holiday feeling alive all year long.
• •POV: You found the viral Crumble Counter in Mablethorpe 🤤 We see you! 👀 Tag the friend who needs to try this with you. 🔥 #MablethorpeIceCreamCo #CrumbleBowl #UKFoodie #ViralDessert
• •Hello, Mablethorpe! We're open for the season! The sun is out and our ice cream is ready. We've missed you! Come on down to the High Street to say hello and grab your first cone of the year. Don't forget to get your loyalty card stamped!
• •The Mablethorpe Coordinates Hoodie. Wear your happy place. This ultra-soft hoodie features the coordinates of our beloved seaside town, making it the perfect reminder of sunny days and sweet treats. A minimalist design for maximum local pride.