Brand Tone

Helpful, Customer-Oriented, Trustworthy, Reassuring, Direct, Informative

Brand Values

• •Customer Satisfaction
• •Responsiveness
• •Trustworthiness
• •Quality
• •Helpfulness

Best Practices

• •Highlight satisfaction guarantees and responsive support to reinforce trustworthiness.
• •Use direct and informative language to describe product features and benefits clearly.
• •Emphasize customer satisfaction by showcasing positive reviews and testimonials.
• •Focus on how product features translate into tangible benefits for the customer.
• •Maintain a helpful and customer-oriented tone in all communications.

Social Perception

A reliable and customer-focused brand that provides quality car care products and excellent support.

Copy Examples

• •Notre service client français vous répond sous 24h et cela 7 jours 7 (Our French customer service responds within 24 hours, 7 days a week).
• •Garantie Satisfait ou Remboursé 30 jours (30-day Satisfaction or Money-Back Guarantee).
• •Les centaines de poils le constituant lui permettent d'éradiquer tous résidus de la manière la plus pratique possible sans rien rater. (The hundreds of bristles allow it to eradicate all residues in the most practical way possible without missing anything.)
• •Merci à toute l'équipe pour votre travail (Thanks to the whole team for your work).
• •With X feature, you'll enjoy [benefit for the customer].