Brand Tone

Friendly and Approachable, Inspiring and Aspirational (for home and garden), Quality-Conscious, Authentic/Down-to-Earth, Helpful and Customer-Oriented

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Creating Beautiful & Comfortable Living Spaces
• •Value for Money
• •Authenticity & Story

Best Practices

• •Embrace "Hygge": Consistently weave the Danish concept of "hygge" (coziness, comfort, well-being, contentment) into descriptions and an-gles. This resonates culturally and aligns with the product's purpose of creating inviting living spaces.
• •Highlight Craftsmanship and Origin: Whether it's "hand-woven in Vietnam" or "Danish solid oak," emphasize the story and care behind the products. This builds perceived value and authenticity.
• •Maintain a Friendly, Human Touch: Use warm, approachable language. Address customers directly when appropriate. Share stories (like "Stories about Jars") to connect on a more personal level. Reflect the "super sweet service" online.
• •Be Visually Descriptive and Inspiring: Use language that helps customers visualize the products in their own homes and gardens, inspiring them to create beautiful spaces. Focus on the feeling and lifestyle the products enable.
• •Ensure Consistency Across All Channels (and correct discrepancies): The tone, values, and product focus should be consistent across the website, Facebook, Instagram, Pinterest, and any marketing materials. Crucially, update the Instagram bio to accurately reflect the brand's focus on home and garden products, not women's clothing, to avoid confusion and strengthen brand identity.

Social Perception

Positive Local Reputation, Provider of Quality Garden/Home Aesthetics, Trustworthy, Potential for Confusion

Copy Examples

• •Facebook/Instagram Post (New Arrival - Lounge Set): Imagine your summer evenings here... ☀️ Our new [Product Name] lounge set is crafted for ultimate comfort and timeless Danish style. Hand-woven with love and designed to create your perfect outdoor 'hyggekrog' (cozy corner). See the collection and dream a little: [Link] #MabellaStyle #OutdoorLiving #DanishDesign #GardenFurniture #Hygge
• •Website Product Description (Oak Plank Table): More than just a table, it's the heart of your home. Our Danish oak plank tables are crafted from solid, locally sourced wood, bringing natural beauty and lasting quality to your dining space. Each table tells a story – ready for yours to unfold. Discover the [Product Name] table: [Link] #MabellaStyleHome #DanskDesign #OakTable #QualityCraftsmanship
• •Email Newsletter Subject: Create Your Dream Oasis with Mabella Style! Hello [Customer Name], ready to transform your garden into a haven of tranquility and style? Explore our latest collection of hand-picked garden furniture and unique decor, all chosen to bring beauty and comfort to your outdoor moments. Plus, find inspiration in our 'Stories about Jars' this month! Visit us online or at our Broby store: [Link] #MabellaStyle #GardenInspiration #NewCollection
• •Instagram Story (Customer Photo Feature): (Image: Customer's stylishly decorated patio using Mabella Style products) We LOVE seeing how you bring Mabella Style into your beautiful homes! 😍 Thanks for sharing, [Customer Instagram Handle]! Want your space featured? Tag us @mabellastyle and use #MyMabellaStyle. #CustomerLove #HomeDecor #GardenStyling #Community
• •Promotional Post (Outlet Sale): Your stylish home and garden upgrade is waiting! 🏡 Discover amazing finds at incredible prices at our Mabella Style Outlet in Broby. Quality pieces, unique decor, and friendly advice to help you create the space you’ve always dreamed of. See opening hours and directions: [Link] #MabellaOutlet #HomeSale #GardenDeals #Fyn #ShopLocalDenmark