Brand Tone

Relatable & Down-to-Earth, Aspirational & Enthusiastic, Direct & Informative, Community-Focused

Brand Values

• •Accessibility & Affordability
• •Authenticity & Originality
• •Entrepreneurial Spirit
• •Transparency
• •Quality
• •Making a Good Impression

Best Practices

• •Channel Maaz Safder's Voice (Where Appropriate): Since the brand is closely tied to him, infuse copy with his characteristic enthusiasm, relatability, and directness, especially on social media. Use "I" and "my" when speaking from his perspective.
• •Highlight Uniqueness and Quality: Consistently emphasize that these are original, high-quality fragrances, not imitations. Detail the unique scent notes and the thought behind their creation.
• •Be Transparent and Authentic: Reflect the transparency Maaz Safder shows in his vlogs. If there are challenges or learning experiences (like the shop closure), share them honestly where appropriate to build trust.
• •Engage the Community: Write copy that invites interaction, asks for opinions, and makes customers feel like part of the "MS Family." Run contests, feature user-generated content, and respond to comments in the brand's voice.
• •Balance Personal Connection with Professionalism: While the personal connection is key, ensure that website copy, product descriptions, and official communications maintain a level of professionalism, clarity, and accuracy regarding product details and policies.

Social Perception

Influencer-Driven, Mixed but Generally Positive, Local Brand Support, Engaged Community

Copy Examples

• •Headline: From My World to Yours: Experience the Signature Scent by Maaz Safder. Body: You've followed my journey, now share my passion. Discover [Product Name], a fragrance crafted with care, just for you. It’s more than a scent, it’s a part of the story. #MaazSafderStore #MySignatureScent
• •Headline: Real Scents, Real People. Find Your Vibe with Maaz Safder Fragrances. Body: No hype, just quality fragrances you’ll actually love. I created these scents to bring something unique and affordable to you all. Try [Product Name] and let me know your favorite! #AuthenticFragrance #MaazSafder
• •Headline: Make Your Mark. Confident. Unique. You. Body: Your first impression matters. Our [Product Name] fragrance is designed to help you stand out with a captivating scent that’s all your own. Dare to be different. #ImpressiveFragrance #MSFragrance
• •Headline: The Perfect Gift for Them (or Yourself!). Sweet Scents & Delicious Treats. Body: Looking for something special? Explore our range of unique fragrances and delightful Maaz Safder Chocolates. Happiness, bottled and boxed! #MaazSafderGifts #FragranceAndChocolate
• •Headline: Join the MS Family! Exclusive Scents, Straight From Me to You. Body: We’re more than just a store; we’re a community! Thank you for all the support. Check out our latest arrival, [New Product Name], and tell us what you think! Your feedback helps us grow. #MSCommunity #NewFragranceDrop