Brand Tone

inspirational, authentic, resilient, knowledgeable, strategic, direct, honest

Brand Values

• •Resilience and Grit
• •Authenticity and Connection
• •Value Creation
• •Community
• •Entrepreneurial Spirit

Best Practices

• •Lead with the Story: Always connect the service or message back to the core narrative of resilience and overcoming adversity. This authenticates the brand's expertise and builds an emotional connection.
• •Emphasize 'Value First': In all content, from social posts to newsletters, prioritize giving away valuable insights, tips, or inspiration before asking for a sale. This reinforces the core value of generosity and builds trust.
• •Use Empowering and Action-Oriented Language: Frame challenges as opportunities and use verbs that inspire action (e.g., "build," "create," "transform," "harness"). The tone should be that of a mentor and a guide, not just a service provider.
• •Speak Authentically and Directly: Avoid overly corporate jargon. Use "I" and "you" to create a direct, personal connection. Sharing personal anecdotes and lessons learned maintains the brand's raw, honest feel.
• •Foster Community in Communication: Actively invite engagement, ask questions, and create conversations in all copy. Use inclusive language like "we" and "our community" to make the audience feel like they are part of the tribe from the very first interaction.

Social Perception

a highly resilient and inspiring figure who has translated personal adversity into entrepreneurial success; a credible and effective social media strategist with proven results; a source of practical, actionable advice on marketing and community building; a supportive and purpose-driven mentor.

Copy Examples

• •They say failure is the best teacher. I say it's the raw material for your greatest success. My journey from homelessness to building 6-figure businesses wasn't a straight line. It was forged in grit. It's the same grit I now teach entrepreneurs to bake into their own brands. It ’s not about avoiding challenges; it's about leveraging them. #Resilience #Entrepreneurship #CommunityBuilding
• •Your brand isn't just what you sell. It's the space you create for people to connect. It's the value you give freely. It's the community that rallies behind you. Stop chasing followers and start building a tribe. Ready to build yours? Let's talk. #BrandBuilding #CommunityOverEverything #SocialStrategy
• •From a gas explosion and an RV to a 2 million-follower community. My story taught me one thing: resilience is a strategy. Now, I help brands and creators build more than just a following—we build thriving, engaged, and impactful communities that last. Let's build your legacy. #CommunityBuilding #BrandStory
• •Your audience is out there, waiting to connect. But are you speaking their language? I help businesses move beyond vanity metrics to build real, revenue-driving communities. Through proven strategies in EQ-Marketing and community engagement, we'll turn your followers into your most powerful asset. #MarketingStrategy #BusinessGrowth
• •What's the secret ingredient to a fulfilling life and a thriving business? Grit. In 'Grit Cake,' I share my personal recipe for turning life's toughest moments into your greatest strengths. This isn't just my story; it's a guide to help you bake your own. Order now and start building your resilience. #GritCake #PersonalDevelopment #Inspiration