Brand Tone

Professional and Service-Oriented, Value-Driven and Accessible, Efficient and Fast, Solution-Focused and Expert

Brand Values

• •Customer Satisfaction
• •Quality
• •Affordability/Value for Money
• •Efficiency and Speed
• •Customization and Solutions
• •Sustainability

Best Practices

• •Prioritize Clarity and Directness: Use straightforward language. Get to the point quickly, focusing on the customer's needs and how your products provide a solution. Avoid jargon where possible, or explain it if necessary.
• •Emphasize Value and Affordability: Consistently weave in messaging about competitive pricing, cost-effectiveness, and getting good value for money (e.g., "sharp prices," "save money," "best price").
• •Highlight Efficiency and Speed: Reassure customers with mentions of fast delivery, quick order processing, and easy-to-use online tools. Use action-oriented words.
• •Maintain a Professional yet Approachable Demeanor: While the tone is professional, ensure it's also helpful and customer-centric. Phrases like "we're here to help," "our experts advise," or "contact us for any questions" foster approachability.
• •Showcase Expertise and Reliability: Confidently state your experience, the quality of your materials, and your ability to provide solutions (especially custom ones). This builds trust and reinforces your position as a knowledgeable supplier.

Social Perception

Positive, Reliable, Helpful, Slight Initial Skepticism (in the past)

Copy Examples

• •Headline: Stop Paying for Empty Space! Get Your Perfect Fit with Custom Boxes from Packaging Discounter. Body: Tired of generic boxes that don't quite fit? At Packaging Discounter, we create high-quality, custom-sized boxes at prices that won’t break the bank. Protect your products, save on shipping, and impress your customers. Design yours online in minutes!
• •Social Media Post (Focus on Value): Why overspend on packaging? Packaging Discounter offers top-quality boxes and shipping supplies at the sharpest prices in the Netherlands. Fast delivery guaranteed. Get your quote today and see how much you can save! #PackagingSolutions #DiscountPackaging #CustomBoxesNL
• •Email Subject: Ship Smarter, Not Harder, with [Client Company Name] & Packaging Discounter! Body: Hi [Client Contact Name], Ensure your products arrive safely and professionally without overpaying. Packaging Discounter delivers durable, custom-made boxes and all your essential packaging materials, fast. Let's find the perfect, cost-effective solution for your business.
• •Website Banner (Focus on Speed & Quality): Need Quality Boxes, Fast? Packaging Discounter delivers! Custom and stock options available. Order today, ship happy!
• •Product Description Snippet (for custom boxes): Your Product. Your Size. Our Expertise. Get the perfect, professional, and protective custom box from Packaging Discounter. Economical, durable, and delivered quickly. Minimize waste, maximize protection.