Brand Tone

Elegant & Graceful, Celebratory & Joyful, Contemporary & Traditional, Customer-centric & Engaging, Quality-focused

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Celebration of Style
• •Tradition Meets Modernity
• •Accessibility

Best Practices

• •Embrace "Elegant Empowerment": Use language that makes the customer feel graceful, stylish, and confident. Words like "dazzle," "elegance," "grace," "celebrate," "shine," "empowered" should be staples.
• •Highlight Quality and Craftsmanship: Consistently mention the quality of fabrics (e.g., "premium cotton," "luxurious silk"), the thoughtfulness of design ("intricate details," "personally curated"), and the brand's heritage with Prashanti.
• •Maintain a Celebratory and Joyful Undertone: Connect with festive occasions and the simple joy of wearing beautiful clothes. Use positive and uplifting language, especially during sales and new collection launches.
• •Speak to the Blend of Tradition and Modernity: Appeal to customers who appreciate traditional Indian aesthetics but seek contemporary fits and styles. Use phrases like "timeless tradition, modern twist" or "classic elegance for today's woman."
• •Be Customer-Centric and Inviting: Use a warm, welcoming tone. Encourage interaction (e.g., "Discover your style," "Explore the collection") and highlight features that enhance their shopping experience, like the virtual try-on.

Social Perception

Positive for Product Quality, Innovative, Trusted Extension of Prashanti Sarees, Growing Online Presence

Copy Examples

• •Headline: Maatshi: Drape Yourself in Elegance. Discover Kurtis That Speak Your Style. Body: Experience the perfect blend of tradition and modern flair. Our latest collection of Kurtis, crafted from the finest fabrics, is here to make you shine. Shop now and celebrate your unique grace.
• •Headline: Feel the Festive Joy with Maatshi's New Salwar Suit Collection! Body: This season, dazzle at every occasion. Maatshi brings you exquisitely designed Salwar Suits, where premium quality meets timeless style. Explore vibrant colors and intricate details that tell a story.
• •Headline: Everyday Chic, Elevated by Maatshi. Body: Who says daily wear can't be divine? Discover our range of comfortable yet stylish casual Kurtis and sets. Soft fabrics, contemporary designs, and the Maatshi promise of quality. Redefine your everyday elegance.
• •Headline: Maatshi - Crafted with Passion, Curated for You. Body: From the vision of Prashanti's Brindha Padmanabhan, Maatshi offers ethnic wear that’s more than just clothing – it’s an expression. Experience personally curated collections that celebrate your confidence.
• •Headline: Step into Style with Maatshi's Summer Fest! Up to 30% Off! Body: Embrace the sunshine with Maatshi's Summer Fest! Explore our breezy new arrivals, designed to let your natural glow and grace shine through. Enjoy joyful savings on our most loved Kurtis and Salwar Suits.