Brand Tone

Elegant & Sophisticated, Warm & Approachable, Conscious & Responsible, Appreciative (of Nature & Imperfection), Confident & Inspiring

Brand Values

• •Sustainability
• •Design & Aesthetics
• •Quality & Functionality
• •Family & Community
• •Integrity & Transparency
• •Mindful Consumption

Best Practices

• •Emphasize "Elegant Sustainability": Always weave together the dual strengths of beautiful design and environmental responsibility. Use words like "stylish," "sophisticated," "chic" alongside "eco-friendly," "compostable," "natural."
• •Tell the Story: Incorporate elements of the brand's origin, its family-run nature, and its inspiration from "Mother Earth." This adds warmth and authenticity.
• •Highlight the "Perfectly Imperfect" Beauty: Educate customers about the natural uniqueness of each plate, framing it as a desirable feature that adds character, using concepts like Wabi-Sabi.
• •Focus on the Experience and Solution: Speak to the customer's desire for beautiful, convenient, and guilt-free entertaining. Position Maaterra as the ideal solution that doesn't force a compromise on values.
• •Maintain a Warm, Positive, and Slightly Poetic Voice: Use evocative language that appeals to a sense of beauty, care, and connection to nature, while remaining clear and informative about product benefits.

Social Perception

Highly Positive, Innovative & Unique, Trustworthy, Ideal for Conscious Consumers & Special Events, Gift-Worthy

Copy Examples

• •Headline: Elevate Your Gatherings. Embrace the Earth. Body: Discover Maaterra: where exquisite design meets true sustainability. Our compostable palm leaf plates turn every occasion into a beautiful, guilt-free celebration. Simply a leaf, artfully reimagined. Call to Action: Shop the Collection & Entertain Responsibly.
• •Headline: Perfectly Imperfect. Perfectly You. Body: Inspired by nature's unique artistry, each Maaterra plate tells its own story. Crafted from fallen leaves, their subtle variations are a reminder of their journey from the earth, to your table, and back again. Call to Action: Find Your Unique Set Today.
• •Headline: The Art of Conscious Entertaining. Body: Why choose between elegance and eco-friendliness? With Maaterra, you host with style and heart. Our stunning, compostable tableware ensures your gatherings leave only beautiful memories, not waste. Call to Action: Explore Our Designs.
• •Headline: From Our Family to Yours: Tableware That Cares. Body: As a family-run business, we pour our passion for beautiful, sustainable living into every Maaterra plate. Join our community in celebrating life's moments, big and small, with tableware that honors Mother Earth. Call to Action: Welcome to the Maaterra Family.
• •Headline: Sustainable Celebrations Start Here. Body: Planning a wedding, holiday feast, or a simple backyard barbecue? Maaterra’s compostable palm leaf plates offer effortless elegance and peace of mind. Beautifully designed, naturally durable, and kind to our planet. Call to Action: Make Your Next Event Unforgettable & Eco-Friendly.