Brand Tone

Dreamy & Spiritual, Feminine & Elegant, Artistic & Creative, Authentic & Handmade, Conscious & Ethical, Inclusive & Welcoming

Brand Values

• •Creativity & Imagination
• •Individuality & Self-Expression
• •Quality Craftsmanship
• •Ethical Responsibility & Sustainability
• •Spirituality & Meaning
• •Connection & Community
• •Timelessness & Versatility

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document Maanesten’s specific tone (dreamy, spiritual, feminine, artistic, authentic, conscious, inclusive), key messaging points, "do's and don'ts" for language, and examples. Share this with everyone who creates content.
• •Embrace Storytelling: Weave narratives around the inspiration behind collections, the craftsmanship, the spiritual elements, and the ethical journey of each piece. This reinforces the magical and authentic aspects of the brand.
• •Use Evocative and Sensory Language: Employ words that appeal to the senses and emotions, reflecting the dreamy, spiritual, and artistic nature of the brand (e.g., "shimmering," "ethereal," "whispers," "radiant," "soulful").
• •Maintain Visual-Verbal Harmony: Ensure that the tone of the copy consistently aligns with the brand's visual identity on the website and social media – which is already quite strong with its dreamy and artistic imagery. The words should enhance the feeling conveyed by the pictures.
• •Be Authentic in Ethical Messaging: When discussing sustainability and ethical production, be transparent and specific. Avoid greenwashing by providing genuine insights into practices, reinforcing the conscious and authentic values of the brand.

Social Perception

Unique and Artistic Designs, Good Quality for the Price, Ethically Conscious Choice, Spiritually Resonant, Feminine and Trendy, Growing and Ambitious, Consistent Branding

Copy Examples

• •Whispers of the cosmos, woven into silver and starlight. Discover the Celestial Dreams collection – each piece a handcrafted talisman, designed to awaken your inner magic. Let your spirit shine.
• •Crafted with intention, worn with love. Our jewelry is born from a partnership of Danish design and Indian artistry, where every artisan is valued, and every material is chosen with care for our Earth. Wear your values, beautifully.
• •More than just an adornment, it's a reflection of you. Maanesten celebrates your unique story, your individual energy. Find the piece that speaks to your soul and let your true self sparkle.
• •Elegance for every moment. Our [Product Name] ring, with its gentle gleam and timeless design, is your perfect companion from sunrise meditations to moonlit evenings. Effortlessly you.
• •Carry your treasures, consciously. Our new [Accessory Name] is crafted from recycled materials, blending ethereal beauty with our commitment to a kinder planet. Style that feels as good as it looks.