Brand Tone

Caring, Thoughtful, and Personal

Brand Values

• •Thoughtfulness
• •Quality and Curation
• •Convenience
• •Personal Connection

Best Practices

• •Use Emotive and Warm Language: Always use words that evoke feelings of care, comfort, and happiness. Terms like heartwarming, thoughtful, a little joy, and with love should be staples in the brand's vocabulary.
• •Focus on the 'Why,' Not Just the 'What': Instead of only listing the products in a box, describe the feeling or solution the box provides. For example, instead of "Contains tea, a mug, and cookies," write "Provides a perfect moment of calm with soothing tea in a beautiful mug, complete with a sweet treat."
• •Highlight Convenience and Care: Remind the customer that the hard work of selecting and packaging has been done for them. Use phrases like thoughtfully assembled, ready to gift, and stress-free giving.
• •Speak Directly to the Giver: Frame the copy around the customer's goal. Use "you" to address the person buying the gift (e.g., "Show them you care," "Find the perfect way to say thank you").
• •Maintain a Consistent, Gentle Voice: Whether writing a product description, an email, or a website banner, the tone should never be overly salesy or aggressive. It should always feel personal, gentle, and sincere, as if coming from a thoughtful friend.

Social Perception

reliable, niche, and high-quality gifting service

Copy Examples

• •Send a box of comfort. Our 'Get Well Soon' package is a warm hug, delivered to their door.
• •For moments that matter. Discover gift sets curated with love and care, ready to make someone's day.
• •Celebrate her new beginning. This set is filled with gentle essentials to pamper and support the new mother, giving her a well-deserved moment of peace.
• •Tired of searching for the perfect gift? At Maancadeau, we do the thoughtful work for you. Find beautiful, pre-packaged gifts for every occasion. Shop now and send a little happiness.
• •A special gift for a special someone...