Brand Tone

Elegant, Aspirational, and Trustworthy

Brand Values

• •Quality
• •Elegance
• •Modesty

Best Practices

• •Prioritize "Quality" and "Elegance" in Vocabulary: Consistently use words like "crafted," "premium," "signature fabric," "sophisticated," "timeless," "graceful," and "refined" in product descriptions and marketing copy. Avoid overly casual slang or trendy jargon that doesn't align with the elegant tone.
• •Let the Visuals Lead: The brand's strength is its high-quality imagery. The copy should complement, not compete with, the visuals. Keep captions concise and descriptive, allowing the product's beauty to speak for itself.
• •Maintain a Respectful and Empowering Tone: The copy should always be respectful of the customer's choice to dress modestly. Frame the products as tools for empowerment, confidence, and self-expression through elegant fashion.
• •Focus on "Feel" as much as "Look": Describe the tactile experience of the garments. Use phrases like "drapes beautifully," "a soft touch against the skin," or "lightweight and breathable" to convey the superior quality and comfort of the materials.
• •Create a Brand Style Guide: Document the defined tone, values, and approved vocabulary. This guide will ensure that any person creating content for the brand—whether for social media, the website, or customer service—maintains a consistent and recognizable voice.

Social Perception

Premium and Reliable

Copy Examples

• •Headline: Elegance in Motion. Introducing the new Safa Abaya. Body: Crafted from our signature fluid crepe, the Safa Abaya drapes beautifully with every step. Its minimalist design and meticulous tailoring offer a timeless silhouette for the modern woman. Experience sophistication redefined. Call to Action: Shop the collection now. Link in bio.
• •Headline: The Art of Modesty. Sub-headline: Discover our collection of premium abayas and jilbabs, designed with timeless elegance and exceptional quality.
• •On-screen text: Your search for the perfect jilbab is over. ✨ Caption: Quality you can feel, elegance you can see. Our Medina Silk Jilbab is designed for ultimate comfort and grace. #modestfashion #jilbab #hijabstyle #maanacollection
• •Subject: A Touch of Luxury: New Arrivals from Maanacollection. Body: Dear [Customer Name], we believe that true elegance lies in the details. That is why our newest collection is crafted from the finest materials with an unwavering commitment to quality. Discover pieces that are not just worn, but cherished. Call to Action: Explore the New Collection.
• •Headline: Still Thinking About It? Body: The perfect piece from Maanacollection is waiting for you. Known for our exceptional fabrics and elegant designs, we create modest wear that you will love for years to come. Don't miss out on timeless style. Call to Action: Complete Your Order.