Brand Tone

Professional, Reliable, Reassuring, Customer-Centric

Brand Values

• •Quality and Safety
• •Expertise and Professionalism
• •Reliability and Honesty
• •Customer Satisfaction
• •Customization

Best Practices

• •Be transparent in service descriptions and calls to action, especially regarding quotes and processes, aligning with their '100% eerlijkheid' value.
• •Actively collect and showcase positive customer experiences (like the one on their site) through testimonials and case studies.
• •Consistently use the phrase 'Geen stress, wij regelen het!' or similar reassuring language to reinforce the solution-oriented approach.
• •Highlight certifications, expertise, and the use of high-quality materials in all communications to emphasize professionalism and quality.
• •Ensure all online listings and website information are consistent, accurate, and up-to-date, including the KvK number and physical address, to build trust.

Social Perception

A reliable and professional electrical service provider known for expertise, honesty, and customer satisfaction.

Copy Examples

• •Geen stress, wij regelen het! - Your electrical problems solved with expertise and care.
• •Certified electricians, high-quality materials, and 100% honesty. That's the Maalin Elektrotechniek promise.
• •24/7 emergency service: We're always here when you need us. Reliability you can count on.
• •Custom-made electrical solutions for your home or business. Topservice, tailored to your needs.
• •Looking for a trustworthy electrician? Get a quote before we start. Transparency and expertise guaranteed.