Brand Tone

Empowering & Supportive, Creative & Inspirational, Approachable & Friendly, Eco-conscious & Responsible, Expert & Reliable

Brand Values

• •Creativity & Self-Expression
• •Sustainability & Ethical Practices
• •Quality & Expertise
• •Customer Empowerment & Support
• •Community
• •Accessibility
• •Made in the UK

Best Practices

• •Always Emphasize Empowerment and Creativity: Use active language that encourages customers to design, create, and express themselves. Frame maake as a partner in their creative journey.
• •Integrate Sustainability Naturally: Weave in mentions of eco-friendly practices, ethical sourcing, and responsible production as key benefits, not just afterthoughts. This reinforces a core brand value.
• •Maintain an Approachable and Supportive Voice: Use clear, friendly language. Avoid overly technical jargon unless explaining a specific benefit simply. Ensure customer service interactions mirror this supportive tone.
• •Highlight Quality and UK-Based Expertise: Confidently communicate the quality of the printing, materials, and the reliability of the service. Mentioning "Made in the UK" can be a point of trust and pride.
• •Showcase Community and Collaboration: Feature customer creations, highlight designer partnerships, and speak to the collective passion for design and making. Use "we" and "us" to foster a sense of belonging.

Social Perception

A high-quality custom printing service for fabrics and wallpaper, An eco-friendly and sustainable company, which is a significant draw for many, Supportive of independent designers and small businesses, Reliable with good customer service and quick turnaround times, A UK-based manufacturer, which adds to their appeal for some customers, Innovative in their approach to textile printing and waste reduction.

Copy Examples

• •Headline: Unleash Your Vision: Custom Fabric Printing, Sustainably Made in the UK. Body: Dream it, design it, maake it. We empower creators like you with vibrant, eco-friendly fabric and wallpaper printing. No minimums, just endless possibilities. Your masterpiece awaits.
• •Headline: From Your Screen to Your Seams: Quality You Can Feel. Body: At maake, we combine cutting-edge printing technology with a passion for perfection. See your designs come to life on our extensive range of ethically sourced fabrics, all printed with care in our London facility.
• •Headline: Join the maakeMovement: Create, Inspire, and Reduce Waste. Body: Be part of a community that values creativity and sustainability. With maake, you not only get stunning custom prints but also support our #maakeLessWaste initiatives. Let’s design a greener future, one beautiful print at a time.
• •Headline: Your Designs Deserve the Best. We Deliver. Body: Need vibrant colours that pop? Intricate details captured perfectly? Fast, reliable UK-based printing? Maake offers expert digital fabric and wallpaper printing, backed by a supportive team ready to help you shine.
• •Headline: Small Business, Big Impact: We’re Your Creative Partner. Body: We understand the hustle. That’s why maake offers print-on-demand flexibility, a vast library of designs, and resources through maakeAcademy to help your brand flourish. Let's bring your unique products to the world, responsibly.