Brand Tone

Playful & Whimsical, Vibrant & Energetic, Adventurous & Free-Spirited, Conscious & Responsible, Warm & Inclusive, Authentic & Colombian-Proud

Brand Values

• •Sustainability & Eco-Consciousness
• •Creativity & Uniqueness
• •Joy & Positivity
• •Quality & Craftsmanship
• •Community & Inclusivity
• •Ethical Practices
• •Versatility

Best Practices

• •Embrace Maajic Authentically: Consistently use Maajic, Maajical, and related playful terms, but ensure it feels genuine and tied to the brand's unique offerings or positive impact, not just a gimmick.
• •Speak the Language of Adventure and Joy: Use vibrant, evocative language that transports the audience to sunny beaches and exciting destinations. Focus on feelings of freedom, confidence, and happiness. Words should be optimistic and energetic.
• •Weave in Sustainability Naturally: Don't just list sustainable features; tell the story behind them. Connect eco-friendly practices to the customer's desire to protect the beautiful places they explore. Make it relatable and inspiring, not preachy.
• •Highlight Versatility and Uniqueness: Continuously emphasize what makes Maaji different – the reversible designs, unique prints, and Colombian craftsmanship. Explain the value (e.g., two looks in one) clearly and playfully.
• •Maintain a Warm, Inclusive, and Confident Voice: Address the customer as part of the Maajic Seekers Tribe. Celebrate diversity and aim to empower all body types. The copy should feel friendly, approachable, and self-assured, reflecting the quality and spirit of the brand.

Social Perception

Maaji is perceived as a high-quality, fashionable swimwear and beachwear brand with unique, vibrant, and often reversible designs. They are recognized and respected for their genuine commitment to sustainability and ethical production, especially with their B Corp certification. The brand is associated with a fun, adventurous, and confident lifestyle, often linked to travel and beach culture. Its Colombian heritage is seen as a positive differentiator, adding to its authenticity.

Copy Examples

• •Dive into a new wave of Maajic! ✨ Our latest collection just dropped, blooming with sun-kissed prints and earth-loving fabrics. Each piece is a reversible dream, ready to double the fun on your next adventure. Where will your Maaji take you? #MaajiMagic #NewCollection #SustainableSwim
• •Two vibes, one suit! Our [Product Name] bikini isn't just a showstopper with its [describe one side] print; flip it for a whole new [describe other side] look. That's the Maaji way – more style, more fun, more Maajic! #ReversibleRevolution #MaajiSwimwear
• •Wear the change, beautifully. 💚 Every Maaji piece is 'Made in Colombia with Maajic' and a deep love for our planet. As a B Corp, we’re stitching consciousness into every seam, using recycled fibers and eco-friendly processes. Feel good, look Maajical. #BCorp #SustainableStyle #MaajiCares
• •Hey Maajic Seekers! 🌴☀️ Tag us in your endless summer moments wearing your favorite Maaji. We're all about celebrating adventure, sunshine, and the incredible community that makes our world go 'round. #MaajicSeekersTribe #LiveInMaaji
• •Unlock Extra Maajic! ✨ For a limited time, find your perfect reversible swimsuit or beach-ready dress at a price that’ll make you smile. Your next adventure (or two, thanks to reversibility!) starts here. Shop the sale now!